nepa blogcon 2013 - building a professional network in the digital age

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Building a Professional Network in the Digital Age Presented By: Jeff Katra and Michael Toma Track: Business Session Format: Co-Presentation Description: It has become very clear over the recent years that building a relevant professional network is important in both securing a job and starting a career. College educations are becoming more of a standard and less of a distinguishing factor amongst our peers. This has made the job market much more competitive and opportunities less abundant. It has also created a trend where intelligent college graduates believe that they need to escape to the big city in order to secure a job. The truth is that while the job market is competitive, it is not impossible. There are tons of opportunities out there, it just takes an out-of-the-box attitude and a little work to uncover them. While networking has always existed, certain tools have been created to help us stand out amongst the crowd and connect with relevant professionals in the digital space. This session will discuss how professionals can utilize networking and digital tools such as blogging and Linkedin to help them standout in their respective careers.

TRANSCRIPT

By:Jeff Katra & Michael

Toma

Building a Professional network….in the digital age.

WHO WE ARE ?

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Business Dev.Account Executive

Jeff Katra Michael Toma

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THE PLAN

Intro

Building and establishing your

personal brand

Tools that you can use

Wrap up

OverviewOur plan is educate you on

building your personal brand and

developing yourself as a

professional in the digital age.

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INTRO

If you build it, they will come.

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WHAT IS PERSONAL BRANDING

AwarenessCreating awareness of your

personal skills and talents is key in

professional development.

ReputationAs you become more professionally

connected, you will begin to build a

positive professional reputation.

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CONSTANT BATTLE

COMFORT

URGENCY

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FACT!

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THE PROCESS

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Define Goals

Identify Values Evaluate Skills

The Process

STEP 1 STEP 2 STEP 3

ADD THESE TOGETHER

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It’s Genuine

It’s Unique

It’s Memorable

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THE TOOLS

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THE RÉSUMÉ

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THE RÉSUMÉ

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THE RÉSUMÉ

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HOW IS THIS DONE?

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TWO WAYS

Offline.

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Online

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Local Networking Opportunities

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Community Involvement

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Presentations

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FACT!

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THE FOCAL POINT

Domain Name

Hosting

Design and Management Tools

Content

Personal WebsiteYour personal brand’s online focal

point should be your

website/blog.

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HD MOBILE MOCKUP INCLUDED

Content Social Media Blog Posts

Article Sharing

Photos

Facebook

Twitter

Google+

Pinterest

LinkedIn

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Questions?

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