need of e-grocery market around us and challenges faced by e-grocery retailers

Need of E-grocery Market

Around us And Challenges

Faced by E-grocery

Retailers

NCR of Delhi has emerged as one of the fastest growing

region in terms of real estate in the country. Several

townships and real estate constructions groups are coming

up with their building and towers. One such property

destination is Ghaziabad.

Over the years it has emerged as one of the posh housing

localities. Properties in Ghaziabad are developing at a rapid

pace. Various construction groups are coming up with their

Projects in Ghaziabad.

They are providing all the basic amenities, all the possible

luxuries to lure the prospect buyer. Along with the world

class infrastructure and facilities, they are coming up with

new ideas like that of e-grocery retail shops.

The reason behind the growing of internet economy can be

easily attributed to the growing interest by consumers to

point and click their way through nearly all aspects of daily

life.

Business selling consumer products online or better known

as e-tailers have started to develop services and sell

products online even in areas that are said to be the sole

domain of traditional businesses, such as grocery stores and

pharmacies. Online grocery shops or e-gro ers are getting

popular due to its sheer convenience, ease of market, larger

selection and time saving.

One of the advantages of e-grocery shops is their facility of

home delivery of items purchased online which is quite

appealing to those for whom going out to shop is a difficult

task for many of the reasons, such as physical disability, busy

lifestyle, shops being too far to reach, the need to care for

small children or the lack of adequate and convenient

transportation.

Using online services to buy groceries and other products

relieves consumers from physically driving to and shopping

in traditional stores. The added advantage on e-grocery

shops is that they provide information as well as products

and services and hence become a single-source solution for

the busy consumer today.

From a usi ess a ’s point of view, the pure-play i.e. no

retail storefronts, only ordering through internet and

receiving delivery, and possibly one or more warehouses, e-

grocer model has an upper hand with several advantages

over the traditional retail grocery model.

Firstly, the online grocers benefit from low overheads,

as they store goods in warehouses outside big cities

where commercial rents are sky-high and do not have to

bear the high costs associated with multiple retail

locations, including rent, parking, and high property

taxes.

Second, by pooli g their stock in fewer locations, e-

grocers can better manage those, reducing stock holding

costs and increasing the turnover rates. This results in less

spoilage of products and also shorter lead times from the

producer to the consumer, which is the key advantage in

selling perishable products.

Third, e-grocers have an option to collect the detailed

information about their usto ers’ buying habits and

preferences, which can be used for promotions and targeted

marketing. This type of one-to-one marketing is what the

traditional grocers try to do to track purchases.

Fourth, e-grocers may result in sales growth for the industry. By

running their own delivery networks, and warehousing situated

outside the city, they are better able to control costs. When

compared to the traditional supermarkets, their operating costs

are quite low when you factor in rent and utility bills.

E-grocers are becoming more popular than supermarkets as

customers are willing to pay extra money for the convenience

of not dealing with traffic and parking problems. Overall, e-

commerce is rapidly growing in India, thanks to better web

access, and the potential for online grocers in particular is huge.

So with such facilities being provided one can look forward to

invest in Properties in Ghaziabad or can fulfill their dream of

having their own home in Projects in Ghaziabad.