neda lets talk broadband - final
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Initial and Supplemental Proposals awarded to Nebraska Public Service Commission (PSC) from the U.S. Department of Commerce National Telecommunications and Information Administration (NTIA). NTIC, UNL, DED and the AIM Institute are cooperatively leading the broadband planning efforts.
Let's Talk About Broadband - How Can We Leverage Broadband to Increase Growth?
2012 NEDA Fall Conference
Presented by Becky Vogt and Charlotte NarjesUNL Center for Applied Innovation
About the Nebraska Broadband Initiative
Broadband is a foundation for economic growth, job creation, global competitiveness and
a better way of life.
broadband.nebraska.gov
Goals of this initiative include: Increase adoption and utilization of broadband Develop regional broadband plans Increase understanding of importance of broadband
as a foundation of economic growth
NEDA Broadband Survey Insight - how membership is using technology Identify barriers in adopting broadband Help identify educational opportunities to better
utilize Establish benchmarks
NEDA Broadband Survey Online survey distributed to 333 members via listserv
76 responses (23% response rate) Types of organizations responding:
68% - city/county/regional economic development company/organization
33% - service providers
Population of Area Served 7% under 1,000 9% between 1,000 and 2,499 14% between 2,500 and 4,999 18% between 5,000 and 9,999 14% between 10,000 and 19,999 21% between 20,000 and 99,999 18% 100,000 or more
Type of Area Served 38% city, town or village 33% county 14% region 9% state 3% multi-state region 3% other
TECHNOLOGY USE
Items on Website
Info for new residents
Available Internet service providers
Housing information
Local education institutions
Available buildings/sites
ED programs/incentives
Videos about community or area
0 10 20 30 40 50 60 70 80 90 100
93
81
100
90
86
89
38
7
19
10
14
11
63
Anticipate Adding Currently Have
Videos on Website by Population Served
Under 2,500
2,500 - 9,999
10,000 or more
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
50
57
10
50
43
90
Currently have Anticipate adding
Satisfaction with Website
N/A
Very satisfied
Somewhat satisfied
Neither
Somewhat dissatisfied
Very dissatisfied
0 5 10 15 20 25 30 35
3
32
30
7
13
16
Needs Improvement (38.2%) Resources available (20.6%) Challenge maintaining (16.2%) Content (14.7%)
Adequate, good (30%) Weak (70%)
Friendliness of Website (22.1%)
User-friendly (53.3%) Not user-friendly (46.7%)
Comments about Website
It has most of the information. Our pitfall is maintaining the site.
Easy to maneuver. Feel it has an attractive look. Good information.
Just had it revamped and not up to our standards. Difficult time finding a web developer.
No pictures, not user friendly…we are in the process of a complete overhaul
Comments about Website
Social Media Tools Used
None
YouTube
Blogs
Not sure
0 10 20 30 40 50 60 70 80
16
75
27
27
11
48
1
Confidence in Using Social Media Effectively
Very effectively10%
Somewhat effectively
40%
Not at all ef-fectively
41%
Don't know/NA9%
Satisfaction with Internet Connection Speeds
Upload speeds 68% fast enough 22% average, but not quite fast enough 56% of economic developers vs. 83% of service
providers indicated fast enough Download speeds 65% fast enough 25% average, but not quite fast enough
PERCEPTIONS OF TECHNOLOGY IN COMMUNITY OR AREA
Economic Development Plan Currently or Will Be Incorporating Broadband
28% of economic development organizations 11% serving population of 2,500 or less 36% serving population between 2,500 and 9,999 25% serving population of 10,000 or more
Perceived Effectiveness of Broadband Utilization in Locale
Attracting businesses
Providing educational opportunities
Increasing quality of life
Reducing costs of govt operations
0 10 20 30 40 50 60 70 80
38
53
41
19
22
22
22
11
33
33
23
0
48
71
58
30
Serve pop. 10,000 or more Serve pop. between 2,500 and 9,999Serve pop. under 2,500 All members
Belief that Access to High-Speed Internet Services is Accomplishing Various Items
Staying in touch with family/friends (92%) Accessing financial services (83%) Reaching higher education levels (76%) Getting health information (64%) Community and emergency alerts (61%) Improving job skills/professional development (60%) Finding a better job (60%) Starting a home-based business (51%) Transitioning to a new industry or profession (45%)
Perceived Adequacy of Internet Services
Your organization
Households in community
Businesses in community
Attracting new residents
Future generations
0 10 20 30 40 50 60 7063
52
41
37
27
22
11
11
11
11
50
33
39
35
28
52
48
44
41
44
Serve pop. 10,000 or more Serve pop. Between 2,500 and 9,999
Serve pop. Under 2,500 All members
% answering very adequate
Familiarity with Internet Service Needs
Current businesses
Businesses trying to recruit
Teleworkers
New employees
Younger population
0 5 10 15 20 25 30 35 40
34
24
19
17
22
40
33
33
40
40
33
21
14
9
16
ED Service providers All
% answering very familiar
Most Economic Benefits to Business in Late Adoption Applications
Source: Strategic Networks Group – sngroup.com/research-library/
Fast/early adoption Access governmentElectronic document transferAccessing collaborative toolsResearch by staffWebsiteTeleworking
Late Adoption Selling goods and servicesRich media or service creationDeliver services and contextSocial networking
Familiarity with Internet Offerings and Services
Bandwidth speed
Price
Types of services available
Support
Interest in local ED
0 10 20 30 40 50 60
29
24
31
27
27
53
53
60
53
40
17
14
21
19
23
ED Service providers All
% answering very familiar
Where Can I Find What is Available?
broadband.nebraska.gov
What Will Drive Adoption and Utilization? Adoption (51%)
Training (58%) Availability (29%)
55% desire more Affordability (20%)
Best Practices –- Collaboration Setting Priorities
Training – serious shortage of technology training for business owners
Local company laid fiber throughout community
Rural Nebraska without fiber is being left further behind
Joint effort with city, chamber and economic development
Line of communication between local officials and broadband providers
Questions on Survey Results?
Let’s Talk….Your Insights
When you think of your community or region what do you believe the greatest opportunities are to utilize high speed Internet to achieve economic growth / sustainability?
Let’s Talk….Your Insights
What challenges/barriers do you believe need to be overcome before broadband is widely adopted?
Let’s Talk….Your Insights
Any words of advice on how to increase broadband utilization and adoption within our region?
Let’s Talk….Your Insights
What are some things you would like to see NEDA do in the area of technology and broadband?
Let’s Talk….Your Insights
What goals would like to see included in the broadband plan around economic development?
Let’s Talk….Your Insights
Any suggestions for the broadband planning efforts?
Contact Information Charlotte Narjes cnarjes1@unl.edu Becky Vogt rvogt2@unl.edu
http://broadband.nebraska.gov
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