ncsbn keynote presentation alan w silberberg

State Regulated Boards meet Social Media.

Are you listening?

State Regulated Boards have Multiple Online Constituencies.

Social networking leads to real time collaboration.

How to Stand Out in the Crowd.

Two Ways to Increase Collaboration :

1.Introduce group sharing of documents, videos and collaborative discussion points to the organization. Many free, low cost cloud applications.

2.Introduce a collaborative environment that enables fluid discussion with mandated record keeping requirements.

Social Networks and State Regulated Organizations.

There are two frameworks to be thinking about when discussing Social Media

in State Government:

1.The Internal Social Network.

2. The External Social Network.

Social Networks and State Regulated Organizations Internal

Social media can be used internally for HR implementation, training, news updates and community organizing. Other uses for internal social networks include: consensus building, productivity and work flow tracking, project management and budget management, emergency services broadcast, tracking and support.

Social Networks and State Regulated Organizations External

External social media (Facebook or Twitter) include consensus building, sharing important developments; input from constituents; generating support for regulatory activities, emergency event broadcast, violations tracking. More traditional media overtures in 2 way dialog.

Tools for Branding your State Board online.

Engage your people in real time…• Request for feedback, problems with

Nurses or Hospitals, Violations• Discussions in Forums, blogs, feedback

from Twitter, Facebook that you monitor and control through active listening and engagement of your various constituencies. If you are not in the conversation you cannot guide it.

Tools for Listening and Collaborating Online.

• Use “Social Network Listening” like: Bing, Grader, Google, Klout and implement changes on a rolling basis. Set up email alerts so you are always on top of the news relative to your “Brand” ie the State Board and constituents.

• Create a “wiki” like Pbworks and allow free thinking amongst your own immediate group of CIO’s and Technical staff.

Why Social Media Matters to You.

• Winning the communications game is as simple as recognizing that the combination of people talking in social networks leads to power – both for the individual and group.

People Talking Power

Findings from Your Own Study.

• Many of your boards have received complaints about nurses who violated patient privacy by posting photos on social network sites.

• Many of your boards have NO Social Networking Guidelines to protect patient privacy. (This translates closely to mobile as well as many external studies now correlate social media behaviors with those represented by mobile users as well.)

Action: Smart phones are combinations of phones, GPS, social media and internet portals allowing for almost instantaneous violations crossing geographical lines. Creation of Social Media and Mobile use policy critical.

State Regulated Boards Social Media Links and Studies.

• http://www.gmtc.org/reg_auth/2010_GMTC_Social_Media_Guidebook_%28Final%29_%282%29.pdf

• http://www.legalbytes.com/2010/03/articles/social-and-digital-media-law/social-media-in-action-in-fdaregulated-industry/

• http://www.natlawreview.com/article/social-media-policy-drafting-what-are-ethical-risks-pitfalls

• http://www.ulct.org/ulct/docs/103AnnualConf_workshop_16-crowley.pdf

Silberberg Innovations Contact Info

Alan W. Silberberg Founder

www.silberberginnovations.com alan@silberberginnovations.com

1-424-442-9658 @ideagov on Twitter