nciia open 2012 - improving digital literacy

Improving Digital Literacywith Scott D. Meyer

March 22, 2012

1 Idea

DigSandbox.com/Open2012

3 Circles

Know what you need to know

Studentsasteachers

Targetedengagement

Know what you need to know

Studentsasteachers

Targetedengagement

Seminars

Forums Exams

Start Sandbox Seminars

Collaborative learning

Start

Engage and discuss

Start

1 Idea

DigSandbox.com/Open2012

3 Funnels

1 Collaboration

DigSandbox.com/Open2012

3 Circles

Discussion PointsConnecting with alumni and fundraising

Building an audience for real time

marketing

Social media in the classroom

Recruitment and admissions

Collaboration

Social Media Strategy

@cspenn

Work right to left

SOCIAL MEDIA STRATEGY

Who What Why

Network Content Objectives

Want to encapsulate social media strategy in one slide, something you can print out, hand to someone else, possibly have engraved on a piece of wood? I’ve got you covered:

Connecting with alumni

& fundraising

$109k > $100kMINDSET FILTER DATA

1

2

3

45

Be Found

Get Connected

Get Connected

Get Connected

Get Connected

Contact Donors & Alumni

Connect w/ Donors & Alumni

Connect w/ Donors & Alumni

Connect w/ Donors & Alumni

Connect w/ Donors & Alumni

Connect w/ Donors & Alumni

Connect w/ Donors & Alumni

Connect w/ Donors & Alumni

Connect w/ Donors & Alumni

http://tiny.ly/z11Z

Social Media in

the Classroom

Enabling Creation

Preparing for Class

Real-time Research Tool

Recruitment &

Admissions

Flagship Content

Exposure

Exposure

Targeting

Showcase

Analyze ROI

Collaboration

Share

Share

Launch

Launch

Thank You

facebook.com/9clouds