nb3 challenge sponsorship
Post on 04-Aug-2015
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• Founded in 2008
• Significant revenue source for a Founda6on making profound changes in the lives of Na6ve American youth
• The biggest fundraising event in “Indian Country” with proceeds dedicated to the fight against childhood obesity and Type 2 diabetes
• Over $4.5 million raised since its incep6on
• Recipient of the 2011 ING “Top Fundraising” Recogni6on Award (awarded annually to PGA tour professional)
A Golf Tournament to Benefit Native American Youth
• Mission to reduce epidemics of childhood obesity and type 2 diabetes among Na6ve American children through evidence-‐based sports, health, wellness and leadership programs
• 15,000 children served in 14 states
• Recipient of the 2012 Robert Wood Johnson Founda6on (RWJF) PaVerson Award for Excellence in Sports Philanthropy.
• Notah Begay III honored in 2012 with the Charlie BarleV Award by the Golf Writer’s Associa6on of America.
• NB3’s work highlighted by President Clinton at the Clinton Founda6on’s “Health MaVers” Conference on Childhood Obesity
• Founded in 2005 by Notah Begay III
• Host venue of the Notah Begay III Challenge since 2008
• Located outside Syracuse, New York
• 2010 Condé Nast Johansens "Most Excellent Golf Resort" for the USA/ Canada
• 2011 Golfweek Magazine – Top Rated Best Resort Course
• 2010 Golfweek Magazine – Best Casino Course
• Hosted PGA TOUR tournament 2006 -‐ 2010
In August 2013 the NB3 Challenge will commence at the beau6ful Atunyote Golf Club at Turning Stone Resort in Verona, N.Y.
The tournament features an elite 12 player field composed of the top domes6c and interna6onal players on the PGA TOUR. They will compete for a purse of $400,000 with each player on the winning team receiving $50,000 and each player on the losing teams receiving $25,000.
The NB3 Challenge will offer the best of both worlds. The on-‐site experience is unique, allowing up close and personal interac6on with the stars along with an unmatched VIP experience. The event will be exposed to millions though extensive media coverage and PR efforts.
EXCEPTIONAL BRAND EXPOSURE • Proven plagorm to reach an affluent and
influen6al audience. • Associa6on with excep6onal, premier events.
PREMEIR VIP EXPERIENCE • An unparalleled experience for VIP guests and
corporate execu6ves • The ul6mate reward for customers, employees,
investors and partners.
• Anna Rawson • Annika Sorenstam* • Anthony Kim • Camilo Villegas • Charlie Wi • Cris6e Kerr* • Danny Lee • Gary Woodland • Hunter Mahan • K.J. Choi • Lexi Thompson • Lorena Ochoa*
*Players Have a Combined 46 Major Victories
PAST PARTICIPANTS
• Mike Weir* • Morgan Pressel* • Natalie Gulbis • Notah Begay III • Rickie Fowler • Stewart Cink* • Suzann PeVersen* • Se Ri Pak* • Tiger Woods* • Vijay Singh* • Yani Tseng* • Y.E. Yang*
Monday, August 26th All Day Guest Arrivals and Registra6on 7:30 p.m. VIP/Sponsor Welcome Recep6on
with Notah Begay III
Tuesday, August 27th 12:00 p.m. 18-‐Hole VIP/Sponsor Golf Ou6ng 7:30 p.m. VIP/Sponsor Dinner with Notah
Begay III and all Professionals
Wednesday, August 28th 11:00 a.m. NB3 Challenge 3:00 p.m. Check Presenta6on Ceremony PM Guest Departures
Thursday, August 29th All Day Guest Departures
SCHEDULE OF EVENTS
Highlights include the following:
• Notah Begay III is commiVed to par6cipate and serve as tournament host and ambassador. In addi6on to JPSE’s extensive rela6onships, Begay’s prominent involvement helps insure a top-‐notch field and an exci6ng event.
• This unique event offers the par6cipa6ng sponsors and VIPs an in6mate opportunity to promote their brand and a unique level of access to the par6cipa6ng Professionals.
• 18-‐Hole “Shootout,” Exclusive VIP Sponsor Ou6ng and a Junior Clinic hosted by Notah.
• Deluxe hospitality and unique VIP experiences at Turning Stone including a VIP Dinner hosted by Notah and aVended by all of the professionals and par6cipants.
• A bustling media center that hosts a mul6tude of writers, editors, producers, and photographers from top New York media markets as well as around the U.S. and within Indian Country.
• Clubhouse VIP Hospitality for all par6cipants.
SCHEDULE OF EVENTS
DAY ONE Guest Arrivals VIP Recep6on with Notah Begay III
DAY TWO VIP Sponsor Ou6ng VIP Dinner with Professionals
DAY THREE 18-‐Hole Shoot-‐Out Awards Ceremony
FIELD OF PLAYERS COMPARISON
JPSE and Notah Begay III have a proven success record delivering the highest quality fields in the “Made-‐For-‐TV” | Special Event space within the golf marketplace. Listed below is a snapshot of the compe66ve set to an event such as the Challenge.
MADE-‐FOR-‐TV | SPECIAL EVENTS
I. Franklin Templeton Shootout Top 10 players = 8% Top 50 players = 16% Top 100 players = 20% “Legend” players = 8%
II. CVS Charity Classic Top 10 players = 5% Top 50 players = 20% Top 100 players = 10% “Legend” players = 5%
III. NB3 Challenge Top 10 players = 25%
Top 50 players = 31% Top 100 players = 19%
“Legend” players = 19%
GOLF TOURNAMENTS
FIELD OF PLAYERS COMPARISON
PARTNERSHIP BENEFITS As a partner of this unique 12-‐player tournament, you will join the leading brands worldwide to u6lize a partnership with the golf demographic to reach its core audience. Benefits include:
• Opportunity to customize a tournament element to best suit your objec6ves.
• Poten6al integra6on into the tournament signage, adver6sing and broadcasts.
• Millions reached annually through a mul6tude of media from television, print, radio and online.
• On-‐site ac6va6on opportuni6es for the more than 5,000 spectators that aVend the tournament.
• Significant brand exposure in the Central New York regional market through comprehensive adver6sing and promo6ons campaign, including display and broadcast adver6sing (outdoor, online, print, radio, TV), retail promo6ons, paid search, eblasts and social media ac6va6on.
• Strategic outreach to “Influen6als,” the one American in 10 who tells the other nine how to vote, where to eat and what to buy. Research shows that “The Influen6als” are dispropor6onately fans of golf.
Our golf tournament consistently aVracts a significantly high audience of well educated and affluent individuals when compared to average spor6ng entertainment events. Our aVendees are:
59% more likely to earn $200,000 or greater annually
58% more likely to be a member of execu:ve management
44% more likely to have earned college and graduate degrees
79% more likely to be in a decision making posi:on
The NB3 Challenge will reach millions through coverage in ESPN, ESPN News Associated Press, Fox Sports, Golf Digest, GolfWeek, Golf Channel, CNN, USA Today, Golf World, Indian Country Today and all local TV networks, radio sta:ons, newspapers, etc..
ELEMENT ESTIMATED VALUE
Brand Associa6on Priceless
Impressions Over 30 million
Adver6sing | PR Value Over $5 million
Intangible Priceless
Social Media Over 3 million
MEDIA VALUE With consistent media coverage, great partners and interna6onal exposure, the Notah Begay III Founda6on Challenge is considered a top value rela6ve to its compe66ve set by the golf marketplace.
MEDIA | MARKETING | PR VALUE
CORPORATE HOSPITALITY
Your company will receive numerous on-‐site hospitality benefits to leverage with VIP guests. All benefits are tailored to your company’s needs.
• Exclusive use of a VIP hospitality suite at Atunyote Golf Course with food and beverage included.
• Exclusive use of a private sea6ng area overlooking 18 green, which includes clubhouse and tournament grounds access.
• Invita6ons to aVend the annual Sponsor/VIP party as well as the VIP Dinner with the professionals (both par6es includes cocktails and heavy hors d’oeuvres)
• Reserved sea6ng at the VIP Gala with par6cipa6ng professionals.
• General admission 6ckets for use throughout the week for guests, employee rewards and consumer promo6ons.
• A select number of addi6onal parking passes for VIP guests and clients.
BRANDING
The NB3 Challenge will provide your company with a plagorm to communicate its brand messaging to a large on-‐site audience.
• Company name/logo integra6on as appropriate within tournament mediums.
• Opportuni6es include golf course signage including but not limited to, sponsor board, the score board, caddie bibs, tee fences, tee markers, volunteer uniforms, etc.
• Corporate display tent to distribute materials, collect data, or promote goods and services.
• Ability to develop customized opportuni6es to promote associa6on with Notah and/or Challenge.
ONE-‐OF-‐A-‐KIND EXPERIENCES
The NB3 Challenge offers your customers and guests unparalleled access to the worlds best golfers. Memorable experiences include the following:
• “Inside the Ropes” posi6ons during the tournament. This exclusive pass allows guests to walk inside the ropes with the golfers during tournament play. Includes a photo of each guest with their professional.
• Playing spots in the Sponsor / VIP Golf Ou6ng. This ou6ng includes private golf exhibi6on hosted by Notah Begay III an a round of golf limited to Turning Stone’s top sponsors. Full hospitality throughout the day.
• Invita6ons to VIP/Sponsor Dinner with Notah Begay III and professionals. Included are reserved seats at VIP tables with the par6cipa6ng professionals.
BRANDING EXPOSURE
Incorporate your name and logo (if applicable) in the following:
• Website • Collateral materials • Pairings guides • Official programs • Spectator guides • Tickets • Adver6sements • Caddie bibs • Consumer merchandise • Scorecards • Creden6als • Volunteer uniforms
TICKETS PAIRINGS GUIDE
OFFICIAL WEBSITE
• Category Exclusivity
• Brand Associa6on with Notah Begay III and the most prominent fundraising event in Indian Country
• Use of Event Name and Marks in Promo6ons
• Appropriate On-‐Site Branding, (Sponsor Board, Tee Fence, etc.)
• Company Name/Logo Inclusion as Appropriate: • Tournament Website (with Hotlink)
• Sponsor spotlight feature on Founda6on Website
• Recogni6on on Founda6on’s TwiVer, Facebook, etc. • Logo ID in Founda6on E-‐NewsleVer (4,000+ Subscribers) • Recogni6on in Founda6on’s Annual Report
• Product Sampling and Display Opportuni6es
• Ability to Co-‐Brand Giws and Prizes
ASSOCIATION/MARKETING BENEFITS
Unparalleled Hospitality Benefits Include
• Playing Posi6ons in VIP Sponsor Golf Ou6ng
• Guest Packages at Turning Stone Resort & Casino (3-‐Days/2-‐Nights)
• VIP Passes to All Official Tournament Func6ons / Par6es
• Invita6ons to Meet/Greet Prior to VIP Dinner
• Seats at VIP Table with the Professionals
• VIP Invita6ons to the Hospitality Tent at Atunyote Golf Club
• VIP Giw Packages
• VIP Ground Transporta6on
• Preferred Rates at Turning Stone Resort & Casino
HOSPITALITY BENEFITS
Relationship Terms
Term - One Year (2013)
Investment - Varies Per Package
Associate - $100,000+
Platinum - $75,000
Silver - $25,000
Official - $10,000
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