naveed asif mobile_presentation
Post on 14-Aug-2015
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THE IMPACT OF THE GROWTH OF
MOBILE/TABLET USE ON WEB DESIGN
Why Collin’s Catering Should Consider This Transition
Naveed Asif
February 01, 2015
Why Is This Important?
Be up-to-date Understand your customers
better Increase your sales/clients Number of tablet users is
growing.Will rise to 1 billion people
worldwide.Perceived as a luxury item.
• Mobile/Tablet Users • Laptop Users
• Focused
• Usage: majority of the day
• Perceived as luxury
• More likely to visit your website if they see a mobile version.
• Multi-taskers
• Usage: couple hours/day
• Perceived as a need
• Have a wide selection of your competition to choose from.
Mobile Sites vs. Desktop
Content: Mobile sites have less content.
Navigation: Vertical vs. Horizontal
Users easily find what they’re looking for.
Can have it’s own style and design.
Applications
iOS and Android Allows for quicker access Shows your brand is tech-savvy Can be easily updated
Why Collin’s Catering Should Create a Mobile/Tablet Version
Understand consumers better
Consumers feel like you are up to date
Good for ‘on-the-go’ Opens up a huge
potential of consumers
What Specific Features Should Collin’s Catering Be Aware Of?
Navigation to display categories correctly.
Make sure the words are not cut off
Image sizes Design/Style Application Calendar
References http://www.impactbnd.com/blog/9-awesome-examples-o
f-effective-mobile-website-design
http://www.imediaconnection.com/content/31235.asp#multiview
http://sixrevisions.com/web-development/mobile-web-design-best-practices/
http://www.sitepoint.com/7-tips-to-make-your-web-site-mobile-friendly/
http://www.uxmatters.com/mt/archives/2011/03/10-ways-mobile-sites-are-different-from-desktop-web-sites.php
http://mashable.com/2011/08/05/mobile-design-priority/ http://www.emarketer.com/Article/Tablet-Users-Surpass-
1-Billion-Worldwide-2015/1011806/1
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