natural learning, networks, slam dunk roi

1. Natural Learning2. Network Effects3. Management

Innovation4. Slam-Dunk ROI

2

Learning is natural

4

austin 1, 2, 3

5

66

77

88

LearningNaturalSocialSpontaneousInformalUnboundedAdaptiveFunSelf-service

10

20%

11

Learnscape Architecture

16

17

NODES In the beginning...

18

NODES CONNECT Connections create value

19

HIERARCHIES Knowledge is power

20

Connections reach out Connections erode scarcity

Now

Faster, faster, faster

22

Information Glut

Connections hop the walls between disciplines. Everyone is forced to become a generalist.

23

Connections hop the walls between disciplines.

Everyone is forced to become a genera Volatility

0

5

10

15

20

1950s 1960s 1970s 1980s 1990s 2000s

Days per Year the S&P 500 Gained or Lost >3% in Value

Market ValueS&P 500

19991982

Intangibles

Tangibles

Value migrates to intangibles

(Nodes)

(Connections)

Relationships

Stuff

25

United States GNP Personal Consumption

22

1947 2007

Services

Data: Moody’s www.freelunch.com

Business migrates to services

Goods

2623

Value distribution: BEFORE

Most value here

27

The Post-network Tail

Source of innovation

Value distribution: AFTER

Most value here

Shorter

Longer

28

The Post-network Tail

Source of innovation

The Long Tail

Peer-to-peerCrowd sourcingOpen softwareUser-driven innovationViral marketing

FolksonomyeBayCraig’s List

29

PHASE CHANGEToday’s uneasy transition

35

At work:

At home:

Learnscape

38

39

40

41

42

43

44

Don’t think one node at a time.

46

Wiki T. Rowe Price

Project History

recurring tax questions

set up FAQ & blog

rapid look-ups

Annual Value

1,500 temp workers

2 minutes/call

$3,000,000

+ better customer service

Annual Value

20,000 active users

x 30 minutes/week saved

200 person-years

Project History

3 years old

free software

1,000,000+ page views

Intelpedia

Blog + RSS CGI Systems

Professionals learn more from one another than they will ever learn from outsiders.

Annual Value

4,000 active users

x 30 minutes/week saved

+100,000 billable hours

Project History

communities of practice

consolidated research

redundancy slashed

CGI

Community

Annual Value

1,000,000+ active users

most queries answered by non-employees

incalculable

Project History

communities of practice

answer customer inquiries

network, blogs, tech library, wikis

SAP Developer Network

+ faster, more accurate responses

6152

6254

jaycross.com