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Statistical Surveys The Industry Standard
Statistical Surveys The Industry Standard
Statistical Surveys
Founded 1957The Authoritative Source
• Marine• Manufactured Housing• Recreational Vehicle-Motorized • Recreational Vehicle-Towable
Statistical Surveys The Industry Standard
Statistical Surveys
Dependable Accuracy Data Cleaning Resources
• Industry history - Marine 9 years• Manufacturer production records• Manufacturer warranty records• Manufacturer web sites• Manufacturer codes• Our own history database
Statistical Surveys The Industry Standard
Statistical Surveys
Clients - Leading Manufacturers • Marine• RVs• Manufactured Homes
Statistical Surveys The Industry Standard
Statistical Surveys
Clients - Industry Associations • NMMA (National Marine Manufacturer’s Assoc..)
• RVIA (Recreational Vehicle Industry Assoc..)
• MHI (Manufactured Housing Institute)
• State Associations in Each Industry
Statistical Surveys The Industry Standard
Boats
Statistical Surveys The Industry Standard
States Providing Data
Statistical Surveys The Industry Standard
Statistical Surveys
• HIN• Manufacturer• Make• Hull Material• Length • Propulsion • Category
• State/County• BTA• Zip• Month/Year Sold• Months at Retail• Model Year• Longitude/Latitude
Marine Data-by Boat
Statistical Surveys The Industry Standard
Trends (Aluminum vs. Fiberglass)
368,604374,873
418,180421,510414,380
447,959
121,923 122,511 132,765 129,054
118,278 115,533
332,426
296,102 292,456 285,415
252,362 246,681
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
500,000
1997 1998 1999 2000 2001 2002Units Sold
Aluminum
Fiberglass
Total
Statistical Surveys The Industry Standard
Total Sales
115,533 118,278 129,054 132,765
122,511 121,923
332,426
296,102 292,456 285,415
252,362 246,681
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
1997 1998 1999 2000 2001 2002
AluminumFiberglass
Statistical Surveys The Industry Standard
Aluminum
122,511 118,278 129,054 132,765
121,923 115,533
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
1997 1998 1999 2000 2001 2002
Statistical Surveys The Industry Standard
Fiberglass
246,681 252,362
285,415 292,456 296,102
332,426
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
1997 1998 1999 2000 2001 2002
Statistical Surveys The Industry Standard
PWC VS Others (FG & AL)
296,955301,703334,244327,055301,767292,866
112,613 94,455 83,93673,170 71,649
155,093
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
500,000
1997 1998 1999 2000 2001 2002
PWC
Standard AL & FG
Standard Aluminum and Fiberglass
PWCs
Statistical Surveys The Industry Standard
Entry Level FG (16-19 FT)55,756
57,11956,195
52,095
43,041
40,759
0
10,000
20,000
30,000
40,000
50,000
60,000
1997 1998 1999 2000 2001 2002
Statistical Surveys The Industry Standard
Luxury FG (30-40)
7,339
8,323
9,942
10,701
9,782
9,053
0
2,000
4,000
6,000
8,000
10,000
12,000
1997 1998 1999 2000 2001 2002
Statistical Surveys The Industry Standard
2,877
3,006
3,052
3,068
3,252
3,254
3,326
3,476
4,098
4,176
4,283
4,639
4,695
9,754
9,769
0 2,000 4,000 6,000 8,000 10,000 12,000
Godfrey
Sea-Doo
Crownline
Boston Whaler
Leisure Life
Triton
Tracker
Pelican Int
Ranger
Four Winns
Glastron
Carolina Skiff
Chaparral
Bayliner
Sea Ray
Top Fiberglass Brands-Fiberglass
Statistical Surveys The Industry Standard
Top Aluminum Brands
2,151
2,153
2,195
2,269
3,048
3,144
4,058
4,087
4,196
4,270
7,152
7,843
7,910
8,304
15,551
0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000
Triton
Polar Kraft
Sylvan
Crest
Fisher
Xpress
Bennington Marine
G3
SmokerCraft
Godfrey
Crestliner
Lowe
Alumacraft
Lund
Tracker
Statistical Surveys The Industry Standard
Top PWCs
2,680
6,837
7,475
19,705
32,117
0 5,000 10,000 15,000 20,000 25,000 30,000 35,000
Honda
Polaris PWC
Jet Ski
Wave Runner
Sea-Doo
Statistical Surveys The Industry Standard
Recreational Vehicles
Statistical Surveys The Industry Standard
15,532
13,468
16,237
11,133
9,426
10,187
8,000
10,000
12,000
14,000
16,000
18,000
20,000
2000 2001 2002
Luxury Boats (30-40 FT)
Class C Motor Homes Vs. Luxury Boats
Class C Motor Homes
Statistical Surveys The Industry Standard
Boat vs. RV Trends (Total Units)
368,604374,873
418,180
272,246
250,091
273,101
150,000
200,000
250,000
300,000
350,000
400,000
450,000
2000 2001 2002
RVs
Boats
Statistical Surveys The Industry Standard
Trends (Aluminum vs. Fiberglass)Half Years through 2003
196,153
173,444 165,500 168,387
148,036 143,647 130,792
70,049 73,155 79,910 82,359 77,371 77,764 69,033
245,410 246,599
266,202
250,746
225,407 221,411 199,825
0
50,000
100,000
150,000
200,000
250,000
300,000
1997 1998 1999 2000 2001 2002 2003
Units Sold
Total
Fiberglass
Aluminum
Statistical Surveys The Industry Standard
Obstacles
• Competition for recreational time
• High cost of boating
• Crowded Facilities
• Quality Problems
Statistical Surveys The Industry Standard
LifeStyle Competiti
on
Statistical Surveys The Industry Standard
High Cost
Statistical Surveys The Industry Standard
Crowded Facilities
Statistical Surveys The Industry Standard
Obstacles
• Competition for recreational time
• High cost of boating
• Crowded Facilities
• Quality Problems
Statistical Surveys The Industry Standard
• Better Quality• Better Warranties• Better Service• Quality Surveys
The Positives
Statistical Surveys The Industry Standard
Fatalities /100,000 boats
5
5.5
6
6.5
7
7.5
8
8.5
YEAR 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000
Accidents Declining
Source: US Coast Guard
Statistical Surveys The Industry Standard
Lifetime Choice
Statistical Surveys The Industry Standard
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