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Tim Nagle

Introduction to:

I don’t Understand how to market my business

Cannot generate leads

Cannot generate quality leads

My Marketing isn’t effectiveMy competitors are better at this than We are

I cannot convert leads into sales

?

Why are You Here?

Enhance Your Customer’s Experience!

What business are you in?

What happens when we have Effective Marketing?

Rough estimates

Kill Profits

Sucking sound from your wallets

Just anyone

Eliminate Price Competition

What can I do?

Understand The True Meaning of Marketing

Definition of Marketing• Management process through which goods and services move from concept to the

customer. As a philosophy, it is based on thinking about the business in terms of customer needs and their satisfaction. As a practice, it consists in coordination of four elements called 4P's: (1) identification, selection, and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customer's place, and (4) development and implementation of a promotional strategy. Marketing differs from selling because (in the words of Harvard Business School's emeritus professor of marketing Theodore C. Levitt) "Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariably does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse, and satisfy customer needs."

Getting someone, who has a need, to know, like and trust

you.

What is The Definition of Marketing?

Benefits of

Profitability before GrowthI see many remodeling businesses searching for the magic solution on how to: generate more leads, more revenue, and higher profits.

What is the solution?

Narrow Your Focus on the ideal client

o Narrow and define your ideal client

o Current profitable clients

o Already refer

o Ideal Clients Value what you offer

THIS IS YOUR MARKETING FOUNDATION**

*

Focus on the ideal client

ProfitableNot profitable

Don’t Refer

Refer

A Customer Life Cycle

One of the most important marketing strategies the small business must master is the art of differentiation. Finding an important point of difference, one that matters to your ideal

clients.

Differentiate and Dominate

Why referrals are so powerful

Great ROI

Shorter sales cycle

Qualified leads

Expect to pay a premium

Generating Referrals

• Become a Brand• Enhance your customers Experience• Educate your existing & new customers• Target – Referral Sources• Make it a Culture• Be Unique- have fun with it, follow up!

Generating Referrals

• Become a Brand• Enhance your customers Experience• Educate your existing & new customers• Target – Referral Sources• Make it a Culture• Be Unique- have fun with it, follow up!

Generating Referrals

• Become a Brand• Enhance your customers Experience• Educate your existing & new customers• Target – Referral Sources• Make it a Culture• Be Unique- have fun with it, follow up!

Your marketing kit

Case for you – Difference

your story / FAQs

your process/ checklist

client testimonials

case studies

services/products

How do you deliver it?

Passion & Family

Systems And Processes

Uses for Marketing Kit’s Suites of information That Educate

Initial marketing brochure

Presentation

New Customer Kit

Memorable Completion!

Is Your Projects Completion Memorable? How about Beneficial?

Section One could be a survey on your company with a survey sheet to be filled out by the homeowners.

Section Two of the manual can be records. Collect any paperwork associated with the job and complete records of everything installed

The Third Section, should be instructions on how to refer your company

Educate – the perfect intro

How you can spot our ideal client

How to present our core message

Our referral offer

Our marketing process

How are You delivering your testimonials

Create your marketing strategy

Interview your clients

Determine how you are unique

Create a USP

Testimonial Recording

EVENTS

CLIENTS SHOWCASES

Client Showcase!