narendra modi pr campaign
Post on 15-Jul-2015
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Narendra ModiNAMO
INDEX
•Timeline
•Transition
•Need for Image Makeover
•Marketing & PR Campaign
•Learning
Timeline-Personal History• Born on September -- 17, 1950 Small district of Gujarat, Vadnagar.
• He was the third of six children born to Damodardas Mulchand Modi and his wife Heeraben.
• Education- post graduation in political science.
• During the Indo-Pak war in the mid sixties, he volunteered to serve the soldiers in transit at railway stations.
• Joined Akhil Bharatiya Vidyarthi Parishad, a student organisation and was involved in the anti-corruption
• Nav Nirmāṇ ("Reconstruction") Movement.
•Nominated as representative in Bharatiya Janata Party.
Modi’s Image
WHAT WAS WHAT IS
Why Image Makeover???
-To get a clean chit after the Godhra Incident
-To create a perception that he cared about Muslims equally
-To portray himself as an exemplary Leader
“Which would boost his political career”
-To get a clean chit after the Godhra Incident
-To create a perception that he cared about Muslims equally
-To portray himself as an exemplary Leader
“Which would boost his political career”
Marketing & PR Strategy 3 Main Challenges
• A regional brand trying to go national
• Connect with the youth
• To change 2002 anti-Muslim riots image
3 parallel campaigns
Online journey of NAMO
2005-NarendraModi.in
2007-OctYoutube
2009-JanTwitter
2009-May Facebook
2010-Jan NaMo for PM
2012 -I Support NaMo
2013 -Nominated for PM Candidature
2014- 3 Historic Campaigns
2014- May PM Of India
3 things that madeNarendra Modi Popular online
Outcome of the Campaign
• 3 years of campaigning to build an image of a perfect PM
• The popularity of Narendra Modi became inevitable
• BJP was left with no other option than selecting him as
• PM Candidate for General Elections 2014 Ousted senior leaders like L.K. Advani with a silent strategy
Facebook Groups & Twitter #tags
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