mw2008 blog workshop issues
Post on 06-May-2015
1.582 Views
Preview:
DESCRIPTION
TRANSCRIPT
the issues
• Before you get started
• Getting started
• Gaining momentum
• Keeping your momentum!
• Stopping
before you get started
• Be rigorous asking the questions:
• “why do we want a blog?”
• would it be better done some other way?
• are we doing this just because we can?
• ...or because someone told us to...?
• Think about developing a pilot:
• a project-based blog with limited lifetime
• no / low commitment
• Be clear about ownership
• Work at the right “radar level”...
• Develop a policy (if this fits with your organisation)
• Think about moderation: the BBC model is good
• Have a workflow, preferably minimal:
• Write, check and publish I like this one
• Write, send to colleague, check and publish
• Write, circulate, sign-off, publish
• Write, circulate, send to committee, wait three months, get sign-off from everyone apart from the Director who is away on holiday, spend time re-developing blogging guidelines, get sign-off from Director who says “blog? what’s that?”, publish just as you reach retirement
before you get started #2
getting started
• Choose your platform
• Buy a domain name if you want..
• ..or extend your existing one (blog. or /blog)
• Do what you can to publicise:
• link from your main website
• link to other blogs
• send a newsletter
• tell your friends and colleagues
gaining momentum
• Participate: embed yourself in the community
• identify and follow other blogs
• get a great feed reader like Google Reader
• Link, a lot, especially to other blogs
• Comment, and use your URL when you do
• Be fairly shameless in self-promoting:
• “I like what you’re saying but over on our some museum blog we’ve taken a different approach..”
• Spread the URL around
keeping momentum
• Use your stats to support what you do
• Use Technorati, Google Blog search, etc
• Start to embed these in people’s lives by reporting
• Make sure you post regularly, and with high quality:
• Don’t post because you haven’t done one in a while...
• Do post because you’ve got something to say
• If you’re losing momentum, maybe there’s a reason?
• Do some evaluation of your blog: ask readers
• Look for co-authors. You may be surprised!
• if it’s getting stale, try some alternative approaches:
• interviews
• podcasts
• video or other media embedding
• live blogging!
• surveys or polls
• ...be creative, and copy other people
keeping momentum #2
stopping
• develop an exit strategy
• be very clear with your readership: if they are loyal and you have a community, then think about the impact:
• communicate how and why
• talk about the successes
• be positive!
• make sure (see getting started) that you can extract all your content (if you want it!)
thanks
• any questions...?
top related