music video - styles

Music Video Production

Styles

By the end of this lesson you

• MUST understand what a music video style is

• SHOULD be able to describe the main styles

• COULD use examples of styles to explain how and why they’re used

Music Video Production

What do we mean by the term ‘styles’?

- “To design or make in a certain way…”- “A distinctive appearance by design…”

Music Video Styles

But what does that mean?

That we can design the visual look, create the atmosphere and impose our meaning in our music videos.

We can choose its style.

Music Video Styles

There are many different styles;

1. Narrative

2. Surrealist

3. Interpretative

4. Parody

5. Pastiche

6. Impressionist

7. Animation

8. Performance (in next weeks lesson)

Narrative

What is a narrative?- A story. Events connected together.

Ed Sheeran – A-Team

Surrealist

What is surrealism?

- A dreamlike state, seeking to emulate the unconscious mind

[Chemical Brothers – Let Forever Be]

interpretive

What do we mean by interpretive?

- “….to explain the meaning….”

The meaning of the video isn’t clear so the viewer has to come up with their own idea of what its about (ie. Its meaning)

interpretive

[Radiohead – Karma Police]

What do you think this videos meaning is?

Parody

What is a parody?

- A imitation of the style of another artist, often humorously exaggerated, or mocking.

Beastie Boys - Sabotage

Pastiche

What is pastiche?

- An artistic piece of work that imitates another’s respectfully, also referred to as homage

Smashing Pumpkins – Tonite Tonite

Pastiche Vs. Parody

Is it respectful or is making fun of its inspiration?

Impressionism

Impressionism seeks to capture a moment, it should be a truthful snapshot of life, similar to a documentary

Justin Bieber (ft. Nikki Minaj) – Beauty & A Beat

Animation

• Animation is the illusion of creating life & movement.

• Can include cartoons, 3D and stop motion

Gorillaz – Clint Eastwood

Performance

• Most music videos have an element of performance in them. We’ll look at this next week….

Task

Working alone

1. Find an example of each type of music video.

2. Screenshot the video and copy the www. link

3. Explain how each style engages its viewer. Why did the director choose to use this style?