murray mazer - successful innovation

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Towards successful innovation

Dr. Murray MazerHead of AmadeusInnovation & Research

RAIL Forum, June 2014

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Do you know this man?And these devices?

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Any new idea that can be implementedand will generate value

Ideas Implementation Value

What really matters?

Invention vs Innovation

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Vision

Timing

Adaptability

For successful innovation

Factors to consider

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Vision

Franklin’s vision of understanding electricity

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To commercialize and/or to adopt

Timing

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Improve What Exists Create New Possibilities

Adaptability

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Tabulating machines

Computing machines

Software

Consulting services

Some companies that made a shift

Their past did not restrict where and how they could deliver future value

Database software

Enterprise applications

Hardware systems

Development software

Business software / Hardware stacks

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Underestimating people’s needs & behaviors,the importance of software & ecosystemOverestimating the brand

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Successful Innovation

Timing

Vision

Adaptability

Consumers Technology

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Travel Industry changing dramatically because of dramatic

changes around it

Social networks Devices Demographics

Big data Connectivity MobilityDigital Exhaust Cloud Information overload

Corporations Solutions Low-Cost Services

Experience Traveler empowerment InspirationDifferentiation Personalization Carbon footprint

© 2014 Amadeus IT Group SA

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Thoughts Things Activities

“Data exhaust” Privacy?

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13×2012-2017

50Billion2020

10BillionToday

Smart Device Growth Mobile Data Production Increase

http://www.cisco.com/web/about/ac79/docs/innov/IoE_Economy.pdf

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