multimedia lecture for kingston university journalism students

Text, graphics, video, audio, photos all working together to tell a story online

Why do you need to know about multimedia?

As a journalist in the online era, the web is full of content that is being uploaded

every second. Social media count

You need to make yours stand out. The internet is an audiovisual culture that

is all-singing and all-dancing.Online journalism means no more static

words in black type on white page...

Examples of multimedia

Local newspaper video...rough and ready Brighton Argus –

Two hungry students try out Asda’s new sandwich range including the Crispwich, fishfinger and jam...

Video created by a British multimedia reporter and blogger for the Los Angeles TimesMexico reporter for the Los Angeles

Times

Interactive guides

Mexico's drug wars - Los Angeles Times

Pictures and audio

New York Times - Social worker with a camera

Guardian - Ben Ford's mother

A model for the future?

Grazia magazine goes 3D!

Hold pages of the magazine up to your webcam, or use your iphone

app...and lo behold, it comes to life!If you have a webcam or iphone try it

out at: http://www.graziadaily.co.uk/3D

The current state of play...

“Multimedia remains the least

developedof the assets offered to journalism by

internet technology.”

Steen Steenson, Oslo University College, Oslo,August 2010. Online journalism and the promises of newtechnology PART 5: Multimediahttp://steenyo.wordpress.com/

The current state of play...

Technological revolution in journalism still new – over the past ten years in the UK. The US has developed much further

Traditionally trained print journalists have to update skills

Newsrooms need to update equipment Some print products have a circulation

that brings in enough revenue –e.g Private Eye, so less economic need to attract readers online