múirne laffan, rtÉ digital - dmx dublin 2016

The Digital

Transformation of RTÉ

@rtedigital

Múirne Laffan,

RTÉ’s Chief Digital Officer

Chief Digital Officer

Leading RTÉ’s

overall digital

strategy

Driving

digital

innovation

Leading RTÉ’s

digital division

Chief Digital Officer

RTÉ’s online and mobile services

Reach & Relevance

Future proofing

Grow new audiences

Accessibility & Shareability

Viewer choice & control

Diversify Revenues

Increase time spent consuming RTÉ content

Close to 50% of Irish adults connect

with RTÉ online

every week

RTÉ’s digital services are central

to delivering our public service remit

RTÉ’S DIGITAL

TRANSFORMATION

HOW WHERE WHEN

Serving the changing needs and

expectations of our audiences

ONLINE SINCE

1996

2013 2012 2011 2010 2009 2008 2007 2004 2014 2015 2016

Evolution of

RTÉ.ie and

RTÉ Player

Mobile service launched

Live webcasting begins

RTÉ News Now launched

RTÉ Player launches on PS3

RTÉ News Now, GAA and radio apps launched

RTÉ.ie home page and news redesigned

RTÉ Player launched

New Life&Style Hub on RTÉ.ie

RTÉ ID launched

RTÉjr app launched

RTÉ Player android app launched on xbox

RTÉ News Now app redesigned

GAAGO launched

RTÉ Radio Player launched

RTÉ Player launched on iOS

New RTÉ Archives site

Evolution of RTÉ.ie and RTÉ Player

Broadband Smart Phones Social Media

Apps Online

Streaming

Multi-Platforms and multi screens

Convergence of the media landscape

A re-imagined RTÉ

Where we are now?

RTÉ Digital Promo Video

Complete redesign

Arts & Culture and Lifestyle

Personalised content

Data will inform

interaction with audiences

Improved user experience

and engagement

Evolution of

RTÉ.ie

Ireland’s

number one

media

website

Moving from catchup TV offering

Online TV offering

Immersive Experience

Online First and

Online Exclusive Content

Improved, more peronalised user

experience and engagement

Evolution of

RTÉ Player

Ireland’s

number one

VOD service

5x 249%

Increase in

Interaction

Rate

Higher

dwell

time

&

THE NOW

Never has the citizen had such access and freedom to choose what, when and how to consume content

Never have we been

more absorbed

and connected to

our devices

Intense competition

for eyeballs

-

10

20

30

40

50

60

70

Q1

2012

Q1

2013

Q1

2014

Q1

2015

Millio

ns

USA

International

Netflix Subscribers (Global)

Source: Netflix

Facebook

Instant

Facebook

Sports Stadium

Convergence

Front Door

Front door

Rather Than

Rather than side door

Right Content

Right Consumer

Right Channel

Right Time

“focus […] means saying no to the

hundred other good ideas that

there are. You have to pick

carefully.”

Steve Jobs

Audience

Evolving

TV World

Converged

Internet of

Things

Internet of

Me

KEY TRENDS

Augmented

Reality

The connected world

Jibo Connected

Coffee Machine

Connected Cars Connected TVs

Searchable

Personalised Content

Content Tagged

Content on any device

Content Branded Size

Fit-for-purpose

Wearables

The internet of ME

How do we make our content intelligent?

Delivering RTÉ’s future ambition

& audience expectations

Integrate Inspire Push the

boundries

Keep pace

with change

It’s not what we do the same;

it’s what we do differently that

defines the character of public

service media