msp introduction short
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IBM Global MSP Announcement September 2012 1
IBM partnering with Managed Service Providers
Welcome
Miroslav Černík, CEE MSP LeaderMiroslav Černík, CEE MSP Leader
IBM Global MSP Announcement September 2012
Cloud computing and virtualization is becoming the new normal
demand for cloud-based solutions is rapidly accelerating. Business application areas that show the biggest potential for midmarket cloud growth in the next year are marketing automation, business intelligence/analytics, and collaboration.
Welcome to the Decade of Smart
IBM Global MSP Announcement September 2012
Clients shifting rapidly to Managed Services
Source: AMI Channel partner survey Dec. 2011
29% 31%
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MSPs are establishing themselves as a significant route to market to reach customers A large market opportunity ($18B - 2015) growing 5X the IT market We have recruited >1400 NEW MSPs YTD Significant expansion in our field organization IBM provides integrated managed services for Infrastructure, Platform, Business applications
Source: Forrester Channel partner survey 2011
Channel Dynamics Client Buying Dynamics
IBM Global MSP Announcement September 2012
What Services do MSP sell to their clients?
A Managed Service Provider (MSP) is a third party company, hired by customers to perform certain IT functions, on an ongoing basis, for a fee as defined in a service level agreement.A Managed Service Provider (MSP) is a third party company, hired by customers to perform certain IT functions, on an ongoing basis, for a fee as defined in a service level agreement.
IBM Global MSP Announcement September 2012
Today’s Challenges for Managed Service Providers drive specific needs…
Profit growth / Cash Flow Pricing Models, Financing, Flexible Terms
Clients looking for more from a Complete set of Offerings single source Service Provider
Cloud Technology/Mgt Leverage IBM Brand, Vendor Tools/Designed for MSP as Partner
Access to Skilled Resource Training & Technical Support
Increasing number of Service Providers Marketing, Branding and Competitive Differentiation
IBM Global MSP Announcement September 2012
MSPs paths in IBM’s PartnerWorld program
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MEMBER MEMBER
Sign up in PWSign up in PW
PartnerWorld Benefits
Serv
ices
bui
lt on
IBM
Tec
hnol
ogy
Key Benefits
•MSP BP Locator•Marketing enablement•Sales enablement•MSP Center of Excellence•MSP Virtual Briefing Center
ADVANCED ADVANCED
Services (2) References (1) Skills (1)
Services (2) References (1) Skills (1)
PREMIER PREMIER
Services ++ References ++Skills ++
Services ++ References ++Skills ++
• Co-Marketing Center• Joint Marketing Services• IBM BP Emblem• Training• Access to Demo equipment• Loaner Program• MSP Achievement Mark• Assigned IBM Executive
IBM Global MSP Announcement September 2012
MSP Initiative offers Managed Service Providers:
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Managed IT
Hosted
Cloud MSP Achievement Mark
Awards
Sales and Technical Support
Financial Incentives
Partner World Growth paths
Marketing Programs
www.ibm.com/partnerworld/mspwww.ibm.com/partnerworld/msp
IBM’s new Marketing Launch Pad for MSPs provides a comprehensive set of services to help You build your brand and generate demand for Your Services.
IBM’s new Marketing Launch Pad for MSPs provides a comprehensive set of services to help You build your brand and generate demand for Your Services.
IBM Global MSP Announcement September 2012
MSP Marketing Launch Pad: A comprehensive set of services to help MSPs build their brand and generate demand
IBM Global MSP Announcement September 2012
Global Virtual knowledge center- enables MSPs to access programs, offerings and services Specific to MSPs.
New Virtual Knowledge Center for MSPs
MSP Program Overview
Infrastructure Management
Core Technologies
IBM’s Cloud Portfolio
Library of Materials
Resources
Networking Room
MSP Program Overview
Infrastructure Management
Core Technologies
IBM’s Cloud Portfolio
Library of Materials
Resources
Networking Room
A forum to build a MSP community Access to technical and marketing materials Opportunity – workshops, videos and podcasts
IBM Global MSP Announcement September 2012
Technical and Sales Support
Centers of Excellence
Opening four geo-based Centers of ExcellenceGlobally Staffed by architects to help MSPs develop advanced servicesIBM technology showcases for MSPs
Significant investment in Business Development Executives
Experts on Managed Services and Business TransformationYour single contact for Business Expansion
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IBM Global MSP Announcement September 2012
We've listened and understand MSPs have specific IT requirements
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Multi tenant
Re- usable
Flexible
Mission critical
Scalable
Economical
IBM Global MSP Announcement September 2012
MSP Solution Framework
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Application
Device
Storage
Server
Network
Managed Storage
Backup /Recovery
Security
Patch Management
Help desk
Remote Monitoring and
Management
Remote Monitoring and
Management
IT ServicesIT Services
Monitoring Provisioning Virtualization Accounting
Infrastructure ManagementInfrastructure Management
Service enablementService enablement Hosted service deliveryHosted service delivery Cloud service deliveryCloud service delivery
Network
Compute
Storage
Development
Mobile dev
Database
Runtime
Analytics
ERP/SCM/CRM
Business Applications
IaaSIaaS PaaSPaaS SaaSSaaS
Managed Storage
Backup /Recovery
Network Server Storage
Core InfrastructureCore Infrastructure
Datacenter
IBM Global MSP Announcement September 2012
MSP Solution Framework
13
Application
Device
Storage
Server
Network
Managed Storage
Backup /Recovery
Security
Patch Management
Help desk
Remote Monitoring and
Management
Remote Monitoring and
Management
IT ServicesIT Services
Monitoring Provisioning Virtualization Accounting
Infrastructure ManagementInfrastructure Management
Service enablementService enablement Hosted service deliveryHosted service delivery Cloud service deliveryCloud service delivery
Network Server Storage
Core InfrastructureCore Infrastructure
Datacenter
Network
Compute
Storage
Development
Mobile dev
Database
Runtime
Analytics
ERP/SCM/CRM
Business Applications
IaaSIaaS PaaSPaaS SaaSSaaS
Managed Storage
Backup /Recovery
IBM SmartCloud Enterprise• CIoud environment that delivers compute options with virtual IT
infrastructure support
• Highly secure way of sharing physical IT resources among many tenants
• Dedicated computing environments for an extra level of protection
• Large catalog of ready-to-use software images
Benefits
• Helps reduce capital and operating costs
• Faster time-to-market
• Supports peak loads with provisioning time drastically reduced
IBM SmartCloud Enterprise• CIoud environment that delivers compute options with virtual IT
infrastructure support
• Highly secure way of sharing physical IT resources among many tenants
• Dedicated computing environments for an extra level of protection
• Large catalog of ready-to-use software images
Benefits
• Helps reduce capital and operating costs
• Faster time-to-market
• Supports peak loads with provisioning time drastically reduced
IBM joins the Board of DirectorsIBM joins the Board of Directors
IBM Global MSP Announcement September 2012
Wrap Up…..
Marketing and Business DevelopmentMarketing Planning support, Brand building, Demand
Generation and marketing funding
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Full set of OfferingsPureSystems, SmartCloud Management Suite, Technical Services
Dedicated Resources, Centers of ExcellenceBusiness Development Representatives and Technical Architects
Leveraging the IBM Brand in the marketplaceManaged Service Provider achievement mark
Financing - how MSPs deliver services to ClientsIBM Global Financing, Pay as you Grow
IBM Global MSP Announcement September 2012
Thank You
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The Industry’s most complete MSP Program
www.ibm.com/partnerworld/msp
Miroslav Černík, CEE MidmarketCell: +420 737 264 041E-mail: miroslav_cernik@cz.ibm.com
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