movemberoct182010finalreallyfinal
Post on 18-Dec-2014
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Movember: Since Way Back!
1. Traction 2.
Momentum3. Expansion
WORD
OF
MOUTH
KnowLikeTrust
Linking charitable donations to product purchases
Targeted consumers identify with the organization being
supported
Targeted consumers identify with the organization being supported
Targeted consumers identify with the organization being supported
Targeted consumers identify with the organization being supported
The iPod Phenom
The iPod phenom
Outright donations to a non-profit cause
Combines the best features of public relations and sales promotions
Generates goodwill and is effective in increasing sales
Persuade customers to try new products and ideally continue to use them after the promotion
SILENT DONATION
CO- BRANDING
THANK YOU MO ON!
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