more your in your pie example
Post on 21-Jan-2015
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- 1. MoreYOURin Your Pie
2. Lessons Learned: What customers are saying
- Competitions & Philanthropy partnerships work
- Community involvement is important to customers
- Signature pies and ownership of them is an emotional driver
- Coupons still work (unfortunately)
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- But weve also found ways to use them as menu exploration rather than pure discounts (unique pies / gelatos / drinks / etc.)
- Want to highlight different menu items so they can learn more about the different options and what they go well with
- They would share their creativity if it was easy and had a reason
3. Its, We just make it Lessons Learned: What customers are sayingCompetition PielanthropyExpress Your Inner Pizza Share Your Experience + YOURPie 4. Goal How do we win? ThePie of the MonthandYour Pie creation processgets a lot more exposure and builds a culture of unique specialty items 5. Creative Communication How will we illustrate the promise?
- YOUR Pie
- Local ___ of the Month
- National wide ___ of the Month
- ___ of the Year Showdown
___ because we want to emphasize pairings. 6. Call to Action What will we ask them to do? Participate in the competition as a: Creator Voter 7. Monthly Local Winner How do we maximize participation and business results?
- Become a Made (Wo)man
- Added to the Family Tree
- Personalized Coupons (with Your Pie)
- T-shirt / Apparel
- Entered into National Competition
8. Monthly National Winner How do we maximize participation and business results?
- Become a Made (Wo)man
- Donation to your cause
- Added to the store menufor 1 Year
- Store wins The Belt
- Entered into Yearly Competition
9. Yearly Winner How do we maximize participation and business results?
- Become a Made (Wo)man
- Something absolutelyridiculous like a trip to Italy
10. Distribution How will we make it last forever? Videos Photos 11.
- Build a communityusing social media tools
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- FourSquare
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- SMS
Your Engagement How can local stores grow fan pages? 12.
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- In-store props to take pictures with
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- Staff can grab photos and post to facebook
Your Engagement How can local stores grow fan pages? 13.
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- Screens displaying pictures of contest submitted pies and customers
Your Engagement How can local stores grow fan pages? 14. Your Engagement How can local stores grow fan pages?
- Facebook/Twitter
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- 15 minute Off the Truck Specials:Occasionally announce a random 15 minute time period for an exclusive FB/Twitter deal.
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- Daily free for Me! Photos:If we post your photo, you get an exclusive deal (free item, % off, or upgrade).
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- Discount Words:Mention the secret word for an exclusive free item, % off, or upgrade (free premium topping, free drink, etc.)
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- Foursqure
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- Mayor?:When youre the Mayor you get a deal/discount as long as you hold the title. Not the Mayor yet? Check in and give it a shot
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15. Venue & Demonstration How will we attract them?
- Webpage
- Kick Off Sampling Event
- In-store Signage
- Street Teams
- Social Media
- Videos
- iPhone App
16. Venue & Demonstration How will we attract them?
- DIY Flyers
- Strategic Partners
- Promo Items
- Traditional Print/TV/Radio Ads
- Strategic Sponsorships/Product Placement
17. Target Markets Who will we reach? Crosses all current Your Pie customers and friends 18. MoreYOURin Your Pie
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