modern marketing for engineers and...

Dr Hooman Attar Managing Partner at Coach Group LLC

Partner with Broadleaf (Sydney, Australia)Owner of Lorna Jane Iran

Hooman@coachgroup.orgwww.hoomanattar.com

www.hoomanattar.com 97-12-13

Modern Marketing for

Engineers and Entrepreneurs

Defined an integrated risk management approach for a major multi-billion dollar energy firm, 2013 – 2014

Designed an ERM framework for one of the largest telecoms in the MENA region, 2014 – 2015

Defined an integrated ERM framework for a major bank in the MENA region, 2013

Proposed an integrated risk-based auditing approach for a major multi-billion dollar investment firm, 2015

Developed marketing strategy for a multi-million dollar oil and gas company, 2014

Developed market strategy for two global auto manufacturers, 2015

Developed a strategy plan for a major global manufacturing firm

Developed a strategy plan and implemented an innovation model for a telecom company, 2011 – 2013

Senior consultant for developing risk strategy framework for two major banks in Australasia 2008 – 2009

Designed a marketing plan for a national TV channel, 2011

Designed a strategy and risk management plan for a retail company, 2012

Developed more than 10 business and strategy plans and 4 integrated risk management frameworks for SMEs, 2011 – 2014

Bio Selected consulting project/workshop experience

Dr Hooman AttarBio & Consulting Experience

PhD in Risk Management from Macquarie Graduate School of Management: www.mgsm.edu.au , ranked amongst world’s top 100 business schools

Deputy Dean and Director of MBA Program at Amirkabir University of Technology, Faculty of Management

Managing Partner at Coach Consulting LLC

Designing and developing management solutions of which some invented and introduced for the first time to the Iranian market (services include: enterprise risk management [ERM] including COSO methodology and Basel II, innovation and marketing strategy and planning, performance improvement through customized KPIs, KRIs, and KCIs)

Partnership with Broadleaf Capital International in Australia (www.broadleaf.com.au)

Exclusive partnership with CURA (www.curasoftware.com) risk management software (partner with the big four & world’s top 10 risk software according to Forrester)

Analyzed market entry strategies and negotiated business partnership potentials with major consulting firms for Iran’s market: KPMG Nederland (auditing & performance improvement), BCG Switzerland (risk management), and the Brand Union (branding)

Organized more than 100 executive workshops of which some introduced for the first time to the market

Global Iran

Selected Clients

Marketing DifferenceDifference is Marketing

Modern Marketing is to be “Different”

You are your business card!

Your new business card?

What U can + How U present = Your level of difference

Marketing vs. MathematicsEntrepreneurship vs. Engineering

Marketing could be as basic as BasketballLearning a sport less complex than buying a BMW

Marketing is about entertainment + education

not reputation by repetition

Marketing is about smart giving not sampling begging

Marketing is a smart game you learn again and again how to be cool and confident for the audience

You can hardly sell when you fear

Many (Engineering) schools insist to teach calculus but communication more essential for life, business, and beyond

The 4F for Business

Finance Formula Flexibility Fortune

Starting &

Developing Business

Money: Find, study, join, create and exit communities

Vision, Mission, Marketing, and Brand

Visionچی میخوای باشی یا بعدا بگن هستی

Mission (Strategy)چطور میخوای انجامش بدی

Marketingچی و چطور سر و صدا در میاری

Brandچی میگن پشت سرت

Marketing Metamorphosis in Iran

تامین

تنوع

تفاوت

4تعریف بازاریابی در دهه گذشته دستخوش تغییر بوده و برخی از

یده رس« تنوع»به « تامین»زم اند مانند لبنیات و لوا

مجموعه های . خانگی ا دولتی مانند دانشگاهه

ولید اکثرا در فاز تامین و تمعدودی .در جا میزنند

د مجموعه کارآفرین مانننا کاله ، سینره ، گروه مپ

رستوران هانی( تا حدی)، کیا گالری ، سینمایاجتماعی، شبکه های

اکس تلویزیونی ، کوکی ب، دیجی کاال ، و دیوار

وارد فاز تفاوت شده... و . اند

تولید

1358 – 67 1368 – present 1378 – present 1386 – present

New

ness

Time

Learn trade-offs, leave perfectionismLearn how to learn again

Do things sometimes that scares youSuccessful McKinsey Partners had more bad luck!

Meaning that: You should take more risks

“Luck” can wreck even the most brilliant business plan. Luck favors the brave and adventurous!

First learn the rules better than other then you may bend/change the rules

Business a risky game to learn and to loveAre you prepared to lose at times?

The Risk(y) RealityThank you for your time and attention

Hooman@coachgroup.orgwww.hoomanattar.com