modern day content creation
Post on 07-Apr-2017
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MODERN DAY CONTENT CREATION/PROMOTION
Derek Miller
PANDA VS PENGUIN
Panda: Started in 2011 and aimed at hitting sites with bad user experience (too many ads, unoriginal/dubbed content)
Penguin: Started in 2012 aimed to hit websites that had bad inbound link profiles (buying links, link-networks)
OH ..YA.. HUMMINGBIRD
Hummingbird: A 2013 Google update centered around it’s search results- aiming to provide semantic search results to create better user experience. The goal is to provide an intuitive search result based on what the user is actually searching and not just keywords.
CONTENT FIRST AND FOREMOST
How to create engaging, link-worthy content?
STEP 1: IDEA GENERATION
Find content that already works and improve upon it: “Content Marketing”
TOOLS Open Site Explorer
Topsy Buzzsumo
Twitter LinkedIn
STEP 2: RESEARCH / PRE-CREATION OUTREACH
STEP 3: PREPARE FOR OUTREACH
Stroke Ego of People that interact with you. – thank them for sharing, save their contact information, use any resources they give you in your content.
Also Build a list of URLs, Twitter Handles, LinkedIn Profiles, and Names relevant to what you are writing about.
STEP 4: CREATE CONTENT
Improve the content you findLongerUpdated More thorough Unique perspectiveDifferent elements
OUTREACH: LEVERAGE THE PRE-CREATION LIST
LinkedIn message asking to read/share/comment Post in LinkedIn Group
Comment on URLs for influential articlesFind and share on discussions in forums, Q&A sites
Tweet at influential industry members Any resources that were given by someone share and mention that you used their resource, quote,
etc.
BONUS: TARGETED OUTREACH
REACH OUT TO SITES THAT LINKED TO YOUR RESOURCES
BUILD CONTENT THAT EARNS LINKS
Post Google Updates are quality-content-centric
Find content that is already working and improve it
Outreach to people in your industry that care about your content
Outreach to people that are already linking to content similar
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