mobile web and apps world new orleans session 8 the connected car
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- 1 - Hughes Telematics, Inc. Proprietary & Confidential
The Connected Car – Are We There Yet? Mobile Web and Apps World Forum: May 7th, 2012
- 2 -
The Connected Car – Are We There Yet?
27 of 31 U.S. OEMs offer or have announced a telematics program; the remaining 4 will likely announce in the next year – Strategy Analytics
- 3 -
The Connected Car – Are We There Yet?
Frost & Sullivan predicts all cars sold in North America will be connected by 2016-2017
27 of 31 U.S. OEMs offer or have announced a telematics program; the remaining 4 will likely announce in the next year – Strategy Analytics
- 4 -
Everyone wants connectivity, but some of us want it more than others
Gartner Research suggests in-vehicle technology/telematics is more important than vehicle brand among Gen Y buyers
The Connected Car – Are We There Yet?
- 5 -
Vehicle Applications (“App Store”)
EV Applications & Connectivity
Mobile Apps & Aftermarket
Tethered Solutions
The Evolution of Telematics
Safety & Security (embedded)
- 6 -
Next Generation Telematics
Voice applications going Hybrid o Embedded voice for Cabin-centric features o Cloud voice for more complex and conversational features
- 7 -
Next Generation Telematics
Personalization o Vehicle applications (Facebook, Twitter, etc.) & content are
personal o Vehicle ownership trends are changing (Zipcar) o Telematics can follow the driver
- 8 -
Next Generation Telematics
Telematics will enable your connected lifestyle o Seamless smartphone integration (voice, calendar, contacts,
applications, entertainment) o Your Living Room entertainment extended to the rear seat o Your vehicle is another node on your network (media hub, Wi-Fi
hotspot, MPERS)
- 9 -
Benefits of a Connected Car
Consumer benefits – Automatic software updates o “Some of today’s vehicles run nearly 100 million lines of software code
on between 70 and 100 electronic control units (ECUs)… cars in the near future may require two to three times that amount”
– Chuck Link; “Flash Forward,” SAE Auto Engineering, February 2011
Society benefits o Traffic probe data o Remote emissions
Manufacturer benefits o Quality feedback o Remote diagnostics
Dealer benefits o Maintenance alerts o CRM
- 10 - Proprietary & Confidential
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