mobile gambling summit | apptivation: winnovation - staying ahead of the game

WINNOVATION STAYING AHEAD OF THE GAME

(apologies for the pun!)

Apptivation

MOBILE INNOVATION SPECIALIST

FULL-SERVICE CONSULTANCY

SPECIALISING IN BANKING, GAMING, HEALTHCARE, ENERGY

45Mobile experts

16mNumber of app downloads Our native mobile development capabilities

Apptivation

Discovery& Strategy

ExperienceDesign

AgileDevelopment

Quality Assurance

Launch &Marketing

Support &Enhancements

FACE-TO-FACE CO-LOCATION LONDON-BASED

Apptivation

JUST LAUNCHED THE HIGHEST-RATED, MOST-DOWNLOADED UK MOBILE BANKING APP FOR LLOYDS

CURRENTLY OCCUPY 6 OF THE TOP 20 FINANCE APPS ON THE ITUNES APP STORE

AVERAGE RATING OF

Designing and building what comes nextAPPTIVATION LABS

Apptivation

We directly bring inspiration and innovation to each one of our clients, and indirectly to each one of our future clients, ultimately driving downloads, engagement and retention.

Apptivation LabsApptivation

USER RESEARCH & INSIGHT

INNOVATIVE CONCEPTS

DESIGN & DEV CAPABILITY ON TAP

Apptivation Labs - Recent work

iBeacons - for an online/offline connectionImprovement in customer retention,Identification of brand evangelists/influencers for Camelot, plus a major retail chain

Wearables - cutting-edge technologyConsultation on improvements in business operations, customer contact, response times and support for a major retail bank

Streamlined On-boardingMassively simplifying the user journey for sign-up/account switching by developing new interfaces for customers, as well as apps

KYC Checks from mobileDevelopment of new tools and apps to allow customer verification via mobile, working with partners like Experian and GBGroup

Apptivation Labs - Recent work

Through innovation - validation to deploymentGAINING USERS

Apptivation

Apptivation Labs

BIGGEST DRIVERS IN APP DISCOVERY AND USER ACQUISITION:

WORD OF MOUTH

APP STORE REVIEWS

NUMBER OF DOWNLOADS

Apptivation Labs

BIGGEST DRIVERS FOR WORD-OF-MOUTH GROWTH:

SOMETHING NEW

SOMETHING SIMPLER

SOMETHING FUN

NEW, SIMPLE AND FUN - HOW TO GET THERE:

UNDERSTAND THE MARKET AND USERS

COME UP WITH THE NEW IDEAS

VALIDATE AND DEVELOP

Apptivation Labs

Testing ideas, reducing riskVALIDATION

Apptivation

SHOULD I TEST MY APP IDEA?

IS YOUR NEW APP IDEA

ANY GOOD?WHAT WILL YOUR

CUSTOMERS THINK?

WHAT KIND OF RETURN CAN YOU EXPECT?

WHAT IF THEY DON’T LIKE IT?

TEST EARLY

TEST WIDELYTEST CONTEXTUALLY

GET FEEDBACK QUICKLYREDUCE THE RISK

AND DO IT ON A BUDGET

Concept Design Mockup Develop& Test

Launch Measure & Improve

(& Hope!)

Apptivation

Concept Design Mockup

Test Pilot

Develop& Test

Launch Measure & Improve

Apptivation

Concept Design Mockup

Test Pilot

Develop& Test

Launch Measure & Improve

Early-stage testing and validation gives you insights into user behaviour, app engagement and goal tracking before spending time

and money developing.

Apptivation

Test PilotAllows users to give feedback on their device, with real-time results fed to your dashboard

Further enhanced with analytics data, heatmaps, user journey flows

Apptivation

Apptivation

Apptivation

For the first time you can

before development begins

Validate Design & Functionality

Across a wide user base

And measure your ROI

Apptivation

WE ARE ALREADY WORKING WITH:HIGH-STREET RETAILERSINTERNATIONAL PAYMENT PROCESSORSHEALTHCARE COMPANIESDEVICE MANUFACTURERSHIGH-STREET BANKSGAMING COMPANIESIDENTITY VERIFICATION & BIOMETRIC COMPANIESSOCIAL & BIG DATA ANALYSTS

THANK YOU

Level 10, 88 Wood Street, London, EC2V 7AJ

Jonathan BoakesBusiness Development Director

jonathan.boakes@apptivation.co.uk+44 (0)7989 564993

Lee ThompsonCreative Innovation Lead

lee.thompson@apptivation.co.uk+44 (0)7738 012750