mobile employee communication af peter agertoft, simply - goodadvice
Post on 17-Jul-2015
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Right now!
Expectation from employees and employer –
mobiles are going to play a key role in our
working life
Right now!
• 45% of our waking hours engaged in media activities (uk ofcom 2010)
• Gen Y – 58% of their media and communications time is
on a computer, mobile phone, or other handheld device
– They check out your technology before deciding to come and work for you
Global distribution of mobiles
http://www.worldmapper.org/display.php?selected=334http://www.itu.int/dms_pub/itu-d/opb/ind/D-IND-WTDR-2010-PDF-E.pdf
Two features……
As mobile devices become more and more PC
like….
– No matter what you view from it looks good– Blogs become easier to create, view and
contribute to
Key to success
• Cultural rather than technological
• Leadership who want to engage employees in real and tangible business issues
• Don’t over regulate
Recent examples
• Global mobile– Developing interactive mobile news service
for sales people
• Global bank– Development of interactive knowledge sharing
section of new intranet - accessed via PC and mobile
• Global logistics– Truck safety and performance management
Conclusions
• Mobile technology creating major tipping point in employee communications
• Employees expect you to have it
• Top performing companies adopting more quickly
• Sharepoint 2010 setting the pace in large scale companies
• Employee communication strategies need to catch up
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