mobile day - the age of distraction by timo vandemaele

I am a true member of the mobile

generation as I passed puberty with

my fingers attached to my Nokia

3310. To me, it seems like a long time

ago, and yet it has not been that long.

But if you look at the last decade,

things have changed like they never

have before.

timo@insites-consulting.com

@TimoVandemaele

be.linkedin.com/in/timovandemaele

Thanks forhaving me!Timo VandemaeleSenior Research Consultant

TIMOVANDEMAELE

From 12 to 8 seconds

Belgium // Source: Havas Media

71%95%

2010 2014

13%

46%

2010 2014

2%

38%

2010 2014

Technology changes, people adapt...

This was 2005

This was 2013

1. Selfieconomy

2. Serendipity

3. Always ON

4. Multi Screening

Online Survey

15-25 year olds

n= 3,485 in 13 countries

n= 244 in Belgium

Fieldwork Summer 2013

1. Selfieconomy

2. Serendipity

3. Always ON

4. Multi Screening

#SELFIECONOMY?

What about the

93.000 / 930.000 / 9.300.000 selfies per day?

Source: Google

Belgium 2013 // Source: Our mobile planet - Google

71%thinks the mobile

phone is ideal to

pass waiting time

1. Selfieconomy

2. Serendipity

3. Always ON

4. Multi Screening

Killing boring

Belgium 2013 // Source: Our mobile planet - Google

77%doesn’t leave the house

without his/her smartphone

1. Selfieconomy

2. Serendipity

3. Always ON

4. Multi Screening

Wherever/whenever

Belgium 2013 // Source: Our mobile planet - Google

96%

86%

77%

76%

75%

71%

70%

59%

57%

56%

48%

Home

On the go

In a store

Work

Cafe or Coffee shop

Restaurant

Public transport

At a social gathering

Airport

Doctor's office

School

Location Based Marketing

It’s not about being

there all the time

It’s about being everywhere

at the right time

2nd

Screening?

That is so

2013, man!

1. Selfieconomy

2. Serendipity

3. Always ON

4. Multi Screening

47%

28%

23%

22%

22%

17%

12%

Surf on websites related to whatI'm watching

Write on Facebook about whatI'm watching

Look or buy things related towhat I'm watching

Consult twitter

Send emails related to what I'mwatching

Comment online about ads, filmor program I'm watching

Tweet about the TV program ormovie

Multi Screening

Belgium // Source: Havas Media

timo@insites-consulting.com

@TimoVandemaele

be.linkedin.com/in/timovandemaele

Thanks forhaving me!Timo VandemaeleSenior Research Consultant

TIMOVANDEMAELE