mobile commerce

Mobile Commerce Hajrë Hyseni April  2012  

Today

Any interaction in which a financial transaction is enabled or executed with a mobile phone

Krum (2010) Krum (2010)

Krum (2010)

Opportunities

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Krum (2010) Krum (2010)

Opportunities

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Opportunities

Mobile Trends

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Ways to shop?

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Krum (2010) Krum (2010)

Recommendations, Twitter share, Link to Facebook, Similar products

eDigital Research (2012)

eDigital Research (2012)

Key Features in m-shopping

M-Challenges

Krum (2010) Krum (2010)

Expected growth from"£770m to £77b by 2015

79% of retailers still don’t have"mobile optimised sites

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M-Components

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Mobile payments

Krum 2010

Krum (2010) Krum (2010)

Mobile payments

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Mobile business carrier

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What to take away

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Presentation tips

Krum (2010) Krum (2010)

Krum (2010) Krum (2010)

Any questions? Contact h.hyseni3@herts.ac.uk