mma insight series by tune

Sao Paolo

cheating mobile to acquire quality

users1000 ad partners say they can help you win

(good luck with that)

what you need:a simple, repeatable process to find the truth … and profit accordingly

who you gonna call?

To win, you need an edge. One of the ways: better data.

Insider information. Smart tips.

One source: credible reports

Another source: benchmarks

Mobile app installs: volume

Mobile app installs: quality

But you’re smarter than that.

Mobile app retention at 1, 2, 3, 7, and 14 days

Mobile app revenue at 30 and 60 days

Benchmarks are just OK

They have limited value. They’re only averages. We can

use them to track relative progress, but what we really need is specific, actionable

insight that is tailored to apps and orgs like us.

Mobile success: what we actually want

Mobile success: what we can actually get

Let the data speakLet’s walk through an

example.

You want: top global app install partners

But just on iOS?

But just in North America?

But just in North America?

But how much will these app installs cost?

But what about assists?

But what about assists?

Retention is important, isn’t it? And what about Android?

Retention is important, isn’t it? And what about Android?

D3 is fine, but what about D14?

D3 is fine, but what about D14?

And actually, revenue is the most important metric, right?

And actually, revenue is the most important metric, right?

I could keep going ...

But the point is how you can do this yourself

Every day

If you want

It’s right in the TUNE Marketing Console

The magic is in the filtering

Type of ad partner

Ad format

Region

And … importantly: certified partner

Wisdom of crowdsYou’re not flying blind anymore. Every other

marketer using the TMC is helping you, and you’re

helping them.

cheating mobile

a thousand ad partners will tell you they can deliver the right prospects/users/customers to help you win

good luck with that

what you needis a simple, repeatable process to find the truth

… and profit accordingly