mitchi lookbook aw 2015
Post on 22-Jul-2016
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ENTREPRENEUR AND DESIGNER
Everything I design at Mitchi is driven by a belief that fitness training involves not only buildingmuscles and having a nice body. An equally importantdimension is the spiritual satisfaction and a healthy mind.
With my education as a group coach, I am highlyconcerned with both inspiration and motivation. Growingup in the rough Vestland area of Norway, where the roadbetween the mountain tops and the sea was short and theweather always a challenge, gave me a sense of joy in seeking out and challenging nature.
Trips to the peaks in all types of weather taught me the importance of using clothing that tolerates roughtreatment. This has shaped Mitchi's philosophy where fit,quality, durability and resistance to wear are emphasised.This in combination with modern design, the latestinnovations in technical fabrics and my own experienceswith fitness training make Mitchi a unique quality brand in sportswear.
We know that when you feel good, you are also exercising well. Demand the maximum from your sportswear.
JANNEGROV
LOCALLYPRODUCEDAND RELIABLEAll our patterns aredesigned in Norway andproduced in Europe. We know that building trustand relationships involvesmaking promises that can bekept.Mitchi is locally produced,hence we have control overall elements completelydown the each stitch and every seam. You will recognise this whenyou are wearing a garmentfrom Mitchi.
QUALITY ANDCREATIVITYIt is self-evident that all ourproducts are adapted to roughNorwegian conditions. Changes of weather, seasons andactive use. We Norwegians aredemanding and often follow along on tests that are performed.We at Mitchi constantly have thisin our thoughts when we developevery design.
INSPIRATION ANDCONFIDENCE As a designer of sportswearand as a group coach, I aminspired by a number ofthings, such as substantialexperiences in nature andmovements to music. Thisquite clearly contributes toincreasing my creativity andability to innovate.
155541 URD pants 9041 black/rasberry
155541 URD pants 9056 black/petroleum
155541 URD pants 9090 black/black
155540 URD leggings 4019 rasberry AOP
155540 URD leggings 5069 petroleum AOP
155540 URD leggings 9900 black AOP
152540 FULLA run pants 9041 black-rasberry
152540 FULLArun pants 9051 black-seablue
152540 FULLA run pants 9056 black-petroleum
152540 FULLA run pants 9090 black-black
152521 FULLA hoodedjacket 9010 black
155502 URD crosstank4010 rasberry
155502 URD crosstank9010 black
155502 URD crosstank5060 petroleum
153540 SIV run pants9041 black/rasberry
153540 SIV run pants 9051 black/seablue
153540 SIV run pants 9090 black/black
155500 URD cross top4010 rasberry
151501 MITCHI cross top 4010 rasberry
151501 MITCHI cross top5010 seablue
151501 MITCHI cross top5060 petroleum
151501 MITCHI cross top9010 black
153510 SIV tee 9010 black
155500 URD cross top5060 petroleum
155500 URD cross top9010 black
154520 HILD jacket9010 black
154540 HILD sweatpants 9010 black
153510 SIV tee 4010 rasberry
153510 SIV tee 5010 seablue
153510 SIV tee 5060 petroleum
155501 URD tank 4010 rasberry
155501 URD tank 5060petroleum
155501 URD tank 9010 black
154510 HILD tee5018 seablue BO
154510 HILD tee5068 petroleum BO
154510 HILD tee9908 black BO
154500 HILD tank 5018 seablue BO
154500 HILD tank 5068petroleum BO
154500 HILD tank 9908 black BO
152500 FULLA tank 4019 rasberry AOP
152500 FULLA tank 5019 seablue AOP
152520 FULLA sweater4010 rasberry
152520 FULLA sweater5010 seablue
152520 FULLA sweater5010 seablue Back
152500 FULLA tank 9900black AOP
152500 FULLA tank 5069 petroleum AOP
152500 FULLA tank5069 petroleum Back
152520 FULLA sweater9010 black
152520 FULLA sweater5060 petroleum
152520 FULLA sweater5060 petroleum Back
-FOCUS ON YOURSELF -WILL TO CARRY OUT FITNESS TRAINING-DESIRE TO FIND YOUR OWN WAY
DEDICATIONSTRENGHTBEAUTY
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