mission “newcastle united foundation aims to use the local passion for football to encourage...

Mission

“Newcastle United Foundation aims to use the local passion for football to encourage learning and promote healthy, active lifestyles that will make a real difference to the lives of children, young people and families in our region.”

Aims

To promote active and healthy lifestyles, particularly in disadvantaged communities.

To inspire children to learn and help young people reach their potential.

To engage young people in constructive activities that build safe, strong communities.

To promote equality and value diversity.

Match Fit

Premier League Healthwith Newcastle United Foundation

Partnerships

Premier League Health

The New Football Pools

NHS NorthEast

Newcastle Primary Care Trust

Northumberland Care Trust

HealthWORKS Newcastle

National Social Marketing Centre

Introduction

“Using the Newcastle United brand as a health engagement tool for adult men”

Higher or Lower?(Audience participation)

At what age did 1966 World Cup winning England Captain Bobby Moore die?

Higher or Lower?(Audience participation)

How many ethnic groups have been involved in the programme so far?

Higher or Lower?(Audience participation)

What percentage of men drink more than the recommended limit?

Higher or Lower?(Audience participation)

What age is the oldest participant on our programme in Ashington?

Higher or Lower?(Audience participation)

What percentage of men regularly visit the dentist?

Higher or Lower?(Audience participation)

What age is the oldest participant on our programme in the West end of Newcastle?

Higher or Lower?(Audience participation)

What is the percentage retention rate of men on our programme since July 2009?

Higher or Lower?(Audience participation)

How many men on our programme have been signposted to smoking cessation clinics?

Higher or Lower?(Audience participation)

What is the combined total, in lbs, of weight lost by men involved in the programme?

Higher or Lower?(Audience participation)

How many men have taken part in our programme to date since July 2009?

Our roles

Interventions

1-to-1’s

Signposting

General advice

Session delivery

Diaries

Goal setting

Promotion

Regional/National events

Local networking

Engaging men

Football sessions

Other sessions

Festivals

Children’s sessions

Partnership work

Promotional material

Training

City & Guild’s Health Trainer award (Level 3)

Awareness training

Basic observations training

Football specific training

On-the-job

Motivation Game

10 volunteers

Two ‘Managers’

Two teams of four (incl. one sub)

Observers

Rules! Teams line up behind marker On signal run to table and turn over

a letter card You have to spell MOTIVATION,

in order! i.e. must pick up M first, then E, etc.

If you pick up the correct letter in sequence place it in order on the table and return to your team to tag the next player.

If you pick up a letter out of sequence turn it back over and place it back on the table. Then return to your team and tag the next player.

Motivation

Affects………• Choice• Effort• Persistence• Enjoyment• Performance

So, what is motivation?

What drives our actions

A reason or set reasons for behaving a particular way

Concerned with why we do what we do

How can we motivate our ‘clients’?

“Optimum motivation is achieved by understanding individuals and what makes them tick, and then recognising their unique contribution to the ‘team’”.