mini lesson on seo

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Mini Lesson on SEOSearch Engine Optimization

Ann Treacy

atreacy@treacyinfo.com

www.byteoftheweek.com

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Search Engines Like:

1. Lots of repeated keywords on web page

2. Lots of good links to your web site

3. Regular updates

4. Quick download

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What search engines don’t like

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Focus on Keywords

• Come up with 10 keyword phrases– Your name– Program names– Terms people use to

find someone like you– Location if appropriate

• Check popularity of terms

http://www.keywordspy.com/

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Use the Keywords

• TITLES!• Graphics don’t count• Use text on pages• Have good 10-20

word description of yourself to share

http://www.webconfs.com/search-engine-spider-simulator.php

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Look at the Links

• See who links to you www.linkpopularity.com

• See who links to the competition

• Make sure your partners link to you

• Ask people to link to you• Get into social media

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Fresh Content

• Making even small changes will help• Making small changes that build your

content are even better• Real Time Search?!

– Same rules apply (keywords, links/followers, freshness)

– Getting hotter!

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Questions

Thank you!

Ann Treacyatreacy@treacyinfo.com