mindtree brand

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Let’s welcome change

Session starts at 9:00 AM IST

© Mindtree limited 2012

Let’s welcome change

Session in progress

© Mindtree limited 2012

Future of Mindtree

Mindtree brand platform

The new brand platform

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Communications

Expression/experience of the promise

Purpose

Why we do it

Values

Our behavior

Voice

Our look, feel and tonality

Brand story / mission

Promise

What we do

Our mission

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Mission

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Our values

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Collaborative SpiritMindtree believes in developing true partnerships. Wet foster a collegial environment where individual perspectives are respected and honest dialogue is expected.

Unrelenting DedicationMindtree is driven to meet client needs with determination and grit. We embraces tough challenges and does not rest until the problem is solved the right way.

Expert ThinkingMindtree brings robust skills and forward-looking perspective to client challenges. It uses proven knowledge to make recommendations and provide expert guidance to clients.

Our voice

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We are seen as:

• Nice

• Humble

• Introspective

We need to be seen as:

• Strategic

• Bold

• Decisive

Bright

+Strategic

Nice

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Confident

+Bold

Humble

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Active

+Decisive

Introspective

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Our voice

Bright

Confident

Active

Our tagline

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Welcome to possible

• Simple and powerful expression of our brand promise

• Acts as both an initiation (welcome) and an expectation (possible)

• Possible feeds on passion

• Possible means we embrace challenges, solve problems and seize opportunities

• Possible sees possibilities where others see a full stop19

Meeting of minds and technology

Speaks of humanity while projecting a forward-looking momentum

Multiple strands, which weave into a harmonious and thriving hub of connections, illustrate our reach and organic growth

The vivid color palette is a testament to our rich history and the diversity of our advanced skill set

Our word mark is a signal of confidence

The rounded letterforms have a natural character while suggesting precise engineering

Our tagline is a simple but powerful expression of our brand promise

Implications

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Visual communication. Paint a picture

Less is more

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Know the audience Focus on the core message

Align with mission and lead by values

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Active voice. Make every word count

Spread the word

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• Post this message on your social media channels: “Mindtree unveils new brand identity. www.mindtree.com”

• Change “T” to “t” in Mindtree in your LinkedIn profiles

• Share the updates on www.mindtree.com/social with your friends and family

• Use #welcometopossible and #mindtree on twitter

Social media is open today

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