migration of tv broadcast services to digital

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MIGRATION OF TV BROADCAST SERVICES TO DIGITAL

Input to CTO Digital Migration Switchover Forum

1 22 February 2012

Southern African Digital Broadcasting Association

(SADIBA)

Overview

• Digital Migration

• The Home Environment

• Implementation planning

• Digital Migration Time-lines

• Content - the key incentive to migrate

• Conclusion

2

Att 5 dB

CLRWR

A

1 AP

Ref -31 dBm

Center 554 MHz Span 150 MHz15 MHz/

* RBW 100 kHz

* VBW 100 Hz

SWT 15 s

-130

-120

-110

-100

-90

-80

-70

-60

-50

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1

Marker 1 [T1 ]

-52.68 dBm

586.000000000 MHz

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Marker 2 [T1 ]

-54.22 dBm

554.000000000 MHz

Date: 18.JUL.2007 16:36:41

• Requirement for greater spectrum efficiency – Spectrum Congested – No growth without digitisation – Increased spectrum efficiency (in

8 MHz)

• Yielding a digital dividend – Huge demand for spectrum – Huge potential for new services – Other users and services

• Consumer message – Better Sound and Pictures – More channels (services) – Enhanced viewer experience

Drive for Migration to Digital Broadcasting

UHF spectrum - Johannesburg, South Africa

Defining the desired outcomes

• Spell out the desired outcomes – Interrogates broad policy

statements

– Gives focus

– Gives clarity on goals to be achieved

– Assists in setting priorities

– Informs implementation plans

• Universal access

The Steps in Digital Migration

Dual Illumination

Digital TV (CH24)

Analogue TV (CH21)

2015

Analogue Switch-off

Digital TV (CH24)

time

• Network roll-out (Digital) • Integrated Digital Receiver /

Set Top Box – Specification – Manufacturing – Distribution – Retail – Installation

• Dual illumination • Uptake • Analogue Television Switch-

off • Yield Digital Dividend • After sales support

Digital Switch-on

The Home Environment

Analogue Television

Digital Terrestrial Television Set-Top Box or Integrated Digital TV required

The Home Environment

Analogue Television

• At edge of coverage or with poor antenna “some” picture still viewable

• Many TV households today – use poor antennas

– rely on marginal analogue TV reception

Digital Terrestrial Television

• Set-Top Box or Integrated Digital TV required

• Unless sufficient signal is available no service is decoded or displayed – Poor / old antenna may not work – No “marginal” reception

• DTT will be on frequencies not necessarily covered by current antennas

• New antenna and installation may cost more than the STB

• Antenna and installation as important as STB – both to be considered in incentive schemes / subsidy

Migration is all about the Home Environment

8

AFRICA DIGITAL TV REVOLUTION: - Granny's House, published on-line at You Tube, by ThePremiumComedy, 8 March 2011 (see link at http://www.sadiba.org/pages/home/multimedia.html)

Implementation planning

Network coverage

Compelling content offering

Compelling receiver solutions

Receiver acquisition

Receiver installation

9

Transmission Standard

Implementation

STB Standard

Integrated digital television receivers

Information and Communication

STB Manufacturing

Installer support

Do-it yourself information

Channel Authorisation

More services and

quality channels

Availability of receive antenna

Ownership incentive scheme

Coverage availability and grade

*General Info 2-3 years before ASO *Detailed info 6 months before ASO per specific area

*Guidelines for the transition from analogue to digital broadcasting, ITU, 2010

How long has migration taken in other markets

10

Phil Laven, DVB Project office, DVB World 2011, Nice, France, 7 March 2011

Content is King

• The viewer has been promised more channels

• Great content = the biggest incentive to migrate

• See report and video on SOWETO trial (www.sadiba.org)

• If what is available on DTT is neither compelling nor attractive migration will stall – Slow / no uptake of STB – Self-funding gap significant – Retail might be stuck with STB not

moving – Could result in manufacturing stalling – Risk of negative consumer sentiment

towards migration and digitisation

• STB (even if given away for free) unlikely to move from retail, get installed and used if no compelling content available

11

SOWETO DVB-T2 trial update March 2011, Video available at www.sadiba.org

Regulatory and Content

• Regulatory – Content regulation

• Channel Authorisation required

• Must be simple and quick process

– Networks and Multiplexes • Paradigm shift required

• Sharing capacity

• Content – Filling the capacity with quality

content

– SD / HD

– Compelling

12

No compelling content = no or slow uptake

Number of channels on DVB-T2 trial in SOWETO = 21

Aspects of DVB-T/T2 planning configurations to consider (GE-06)

Aspect Element (GE-06) Additional DVB-T2 Elements

Reception Mode

Fixed Portable outdoor Portable indoor

Mobile

Consider multiple PLP and different coverage modes per PLP

Coverage Quality (in terms of % of locations covered)

70% 95% 99%

Consider multiple PLP and possible varying coverage quality per PLP

Network structure MFN (single Transmitter)

SFN Dense SFN

MFN (single Transmitter) SFN

Dense SFN New SFN dimensions possible

DVB-T/ T2 system variant From QPSK ½ FEC to 64 QAM 7/8 FEC From QPSK 1/2FEC to 256 QAM 5/6 FEC,

Pilot Patterns, carrier mode

Frequency Band Band III Band IV Band V

Band III Band IV Band V

13

Typical National Rollout • Trial

– Engineering skills – Impact on the home – Trial participants –closed group of representative citizens

• Plan and prioritise the rollout • Install transmission infrastructure and prepare for switch-on • Have a coordinated roll-out and switch-on

– National switch-on requires national DTT network on-air – Regional switch-on requires stepped approach and detailed

communication

• Dual illumination – Retail, consumer education, receiver and platform marketing

• Switch-off – National – By region – By site

14

Conclusion • Migration is about the consumer and the home environment • The receive antenna is as important as the STB (Antenna

subsidy?) • All implementation factors must be considered and in place

to ensure success • Implementation planning is critical • Migration has typically taken more that 6 years • In markets where the majority of the population relies on

terrestrial reception migration has taken more than 10 years • Retail and installer capacity is likely to be a key bottleneck /

opportunity to create jobs • Content is key to consumer uptake of DTT and successful

migration. It is essential that compelling content drives uptake

• No compelling content = No or slow migration

15

Migration is about the home

16

AFRICA DIGITAL TV REVOLUTION: Is the Doctor Home, published on-line at You Tube, by ThePremiumComedy, 8 March 2011 (see link at http://www.sadiba.org/pages/home/multimedia.html)