microsoft powerpoint - fleig_iptv_g2

Merit Annual ConferenceJune 2007

CampusCampusPerspectivesPerspectives

on on IPTVIPTV

David W. Fleig, Computing & Information Technology

Merit Annual ConferenceJune 2007

DefinitionsDefinitions• IPTV

– Extension of cable or satellite system– Requires a carefully conditioned

network• IP Video

– Broader definition• Both

– IP encapsulation and transport– May use multicast or unicast

Merit Annual ConferenceJune 2007

IPTVIPTV• IPTV is singular, unique• Extension of cable or satellite system

– Traditional programming

• TV’s, flat panels, etc. require set top box• Computers require desktop client (viewer)• Properly and carefully conditioned

network– Especially in a multi-channel, multi-viewer

environment

Merit Annual ConferenceJune 2007

IP VideoIP Video• Different

– May be a small or large system• % of network or netops utilization

– Different things to different people• Broadcasters, Educators, Research,

Corporate, Government, Defense, Finance, etc.

– Teaching & learning, research, archiving or communications tool

– Webcasting and distance learning special cases– VOD, entertainment

– Coexistence on a LAN• Also requires carefully conditioned network

– May include IPTV

Merit Annual ConferenceJune 2007

IPTVIPTV

WANWAN

STB

STB

IP EncodersProgramming

Merit Annual ConferenceJune 2007

IP VideoIP Video

WANWAN

STB

STB

IP Encoders

Variety of ProgrammingSources

Video Portal(Admin/Mgt)

VOD Server/Storage(Stored Programming)

Merit Annual ConferenceJune 2007

Complex RealityComplex Reality

Source: Cisco Systems, Scientific Atlanta

Merit Annual ConferenceJune 2007

Complex RealityComplex Reality

Source: Cisco Systems, Scientific Atlanta

Merit Annual ConferenceJune 2007

IssuesIssues

• Cost–IP vs. Legacy

• Licensing and rights–Analog…Easy–Digital…Difficult

Merit Annual ConferenceJune 2007

IssuesIssues• Cost of IPTV ownership

– 40 channels– $5K to $10K per channel / encoder– $200K to $400K– Computer-based

• 5 year replacement cycle• Annual licensing fees

– Network management• Real-time environment• Multicast• Test and measurement

– Network Consumption

Merit Annual ConferenceJune 2007

Network ConditionsNetwork Conditions

Bandwidth

Format

Bandwidth

Std Def Hi Def

Viewers

Merit Annual ConferenceJune 2007

MulticastMulticast

Bandwidth

Format

Bandwidth

Std Def Hi Def

Viewers

Merit Annual ConferenceJune 2007

EncodersEncoders• Appliance or Computer-based

– MPEG 1, 2, 4, WM• MPEG 2 – 720 x 480• MPEG 4 – 320 x 240

– Native to QT

– WM• MPEG 2 or 4• No Multicast

– H.26x• H.264

– Very convenient and portable• Broadcasting• Proprietary

Merit Annual ConferenceJune 2007

H.264H.264• Universal player• Better quality, lower bitrates• aka MPEG 4 - Part 10• ISO standard• SD and HD• Excellent for videoconferencing• Very promising

Merit Annual ConferenceJune 2007

H.264H.264• $30K+ per encoder

– Broadcast quality– Constant frame rate– 30 fps +

• 15+ DSP chips to encode• Evolving• Written for unlimited proc power• Modern, high speed computer to decode• Future

– Video Furnace, Inc.• Custom silicon

– VBrick, Inc.• $8K per encoder• 3 DSP chips

– Others…probably the same

Merit Annual ConferenceJune 2007

Which way?Which way?• EchoStar (aka DISH Network)

– Value proposal• Provide / Expand Headend – “No

Charge”– Equipment and labor– Analog or QAM– Fiber transport– STB’s– Built to WSU specs

• Tradeout - Multiyear contract– Educational rates– Negotiated ROI

Merit Annual ConferenceJune 2007

Digital RightsDigital Rights• Will you be classified as a cable

operator?• Will you be fundamentally

different than a cable company?• Concept and intent of the

Franchise Agreement – Private for-profit company vs. public

entity– Public interest test

Merit Annual ConferenceJune 2007

Digital RightsDigital Rights• IP Encoding

– Programming from somewhere…

– EchoStar• “…Can’t offer permission to IP

encode DISH programming…”

Merit Annual ConferenceJune 2007

Digital RightsDigital Rights• So you want to build one…• Be careful what you carry and

where you carry it…

Merit Annual ConferenceJune 2007

CopyrightCopyright• Google buys YouTube• Viacom sues Google for “One Billion Dollars”

Merit Annual ConferenceJune 2007

TrendsTrends• K-16

– Would like more– Research, training, academic support

• Broadcasters– Transport, switch and distribute– May not coexist well with others

• Telepresence• Digital Cinema

– 2K, 4K– 6 Gbps and up

Merit Annual ConferenceJune 2007

CameraCamera• Network – attached• HD +• H.264?

Future

LensCMoS

Solid StateImager

Computer GigE+NetworkInterface

Merit Annual ConferenceJune 2007

TrendsTrends• Test and measurement

– Real time, continuous QoS testing• Tektronix• Rohde & Schwarz• Harris

– Multicast• Verification of on-time delivery• Verification of transport• Verification of quality

– Transport and IP

Merit Annual ConferenceJune 2007

TrendsTrends• Ultra-HD

– NHK Japan– Television to Telesense– 1 Million frames per second cameras– 7680 x 4320– 32 million pixel imaging devices– 16x more detail– ITU-R BT.1769

Merit Annual ConferenceJune 2007

The Game of the CenturyThe Game of the Century

• IPTV• Triple Play

– Video, Data, Voice• Recent Headlines

– “Fiber Surges Worldwide”– “100 Megabit Nation”– “One Million Homes Connected”– “Slingbox - Consumers want technology that can

turn a computer into a TV”– “Cable Giant Comcast Tries to Channel Web TV”– “AT&T, Verizon Deploy Broadband Fiber Locally”– “Subscription TV Providers Think Out of the (Set-

Top) Box”

Sources: The Wall Street Journal, Broadband Properties, National Association of Broadcasters

Merit Annual ConferenceJune 2007

What weWhat we’’re doingre doing• Wait on “locally-encoded” IPTV• Limited

– OSTN• Student Channel

– U of M IP HDTV MiLR Project– HDTV Videoconferencing– Legacy CATV system

• IP-based tools• Drivers

– Unique, specific applications• Foreign language, Medicine

• More IP Video than IPTV

Merit Annual ConferenceJune 2007

OSTN IPTV ReceiverOSTN IPTV Receiver

Parts and CostSun x2100 Server $1,580Matrox G550LP Video Card $183Edirol UA25 Audio Interface $239TurboLinux 10f Software $79APC UPS $690Total $2,771

Merit Annual ConferenceJune 2007

MonitoringMonitoring

Merit Annual ConferenceJune 2007

Program guideProgram guide

Merit Annual ConferenceJune 2007

Might like to seeMight like to see……• Regional service

– Cost spread across multiple parties– Little or no local encoding

• Fully licensed & Secure• Design, Engineering, Support

– Test & Measurement Toolkit• Complete program offering

– Educational & Academic– Sports & Entertainment

• VoD and Archiving• Collaboration tools• Development Lab• Prefer not to build ourselves

Merit Annual ConferenceJune 2007

Computing

ConvergenceConvergence

Publishing

Courtesy: MIT Media Lab

Broadcasting