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Ipsos Mori Methodology

All participants fulfilled three key criteria: they worked for companies which were headquartered in these countries, they used some form of mobile computing and/or a computer at their place of work and they worked for companies that employ 250 people or fewer.

Interviews were conducted online via the Ipsos Interactive panel between 9th January and 9th February 2015. Data are

unweighted.

250

Ipsos MORI interviewed 5,555 employees of SMBs (Small to Medium-sized Businesses) in the following countries: Great Britain, Poland, Spain, the Netherlands, the Czech Republic, Denmark, Italy, Belgium, Sweden, Switzerland, Hungary, Romania, Ukraine, Greece, Norway and Finland.

Snapshot of SMB Workers

4% spend over 60 minutes

commuting to and from

work each day

9% Work 51+ hrs per

week

84% say they are contactable

by work outside

working hours

SMB Workers receive an average of

16work

emails per day

& an average of

16 personal

emails per day

Information overload

12% agree always

overloaded with emails

and information

62% disagree that this is the

case

12%

17%

17%

19%

20%

24%

26%

27%

28%

28%

28%

29%

31%

31%

34%

35%

47%

Switzerland

Finland

Ukraine

Sweden

Denmark

Czech Republic

Norway

Europe

Great Britain

Poland

Spain

Belgium

Netherlands

Hungary

Romania

Italy

Greece

Mobility

The Mobile Revolution

25% of SMBs that

use mobile services more

intensively see their revenues

growing up to 2x faster

and add jobs up to 8x

faster than their peers

Greater mobile adoption by

SMEs can create jobs. If more

SMEs expand their businesses at

the rate of the mobile leaders,

7 million more jobs

could be added in the

six countries evaluated.

Boston Consulting Group

https://www.bcgperspectives.com/content/articles/telecommunicati

ons_technology_business_transformation_mobile_revolution/

Mobility not yet the new normal

31% say they don't need to

be present to get their

work done

69% say yes they need to be

present to get their jobs

done

50%

51%

53%

53%

55%

57%

57%

61%

63%

63%

65%

66%

66%

69%

74%

76%

81%

Ukraine

Norway

Denmark

Sweden

Great Britain

Finland

Greece

Europe

Italy

Netherlands

Spain

Belgium

Hungary

Switzerland

Czech Republic

Poland

Romania

It is not possible to work remotely

My work is attendance based 38%

55%

46% 42% 40%

100%

I can choose where I get my work done

I can choose when I get my work done

I regularly do additional work outside of normal work hours

use desktop computer

laptop

smartphone

tablet

The devices they use for work

59%

63%

63%

65%

70%

74%

74%

75%

76%

77%

78%

78%

79%

81%

82%

82%

85%

Finland

Denmark

Norway

Sweden

Great…

Europe

Netherla…

Poland

Belgium

Hungary

Switzerla…

Ukraine

Italy

Romania

Czech…

Spain

Greece

Desktop Computer

62%

59%

62%

58%

56%

59%

51%

61%

56%

53%

59%

65%

63%

67%

56%

54%

66%

Laptop Smartphone

59%

47%

50%

58%

39%

44%

41%

40%

42%

38%

43%

42%

50%

38%

30%

55%

51%

iPad / Tablet

20%

27%

24%

21%

23%

22%

22%

15%

22%

9%

28%

19%

34%

19%

12%

27%

31%

Start Start

10% Use all 4 devices

– desktop,

laptop, tablet &

smartphone

9% use a

smartphone &

laptop only

StartStart

29% use a desktop PC

only

12% Use desktop,

laptop, &

smartphone

StartStart

23%

30%

13%

25%

53%

32%

14%

9%

Who owns the devices…

4%

10%

13%

14%

15%

15%

16%

16%

18%

18%

19%

22%

23%

31%

31%

32%

36%

45%

38%

30%

24%

28%

43%

26%

25%

22%

34%

27%

30%

20%

19%

19%

16%

16%

Ukraine

Romania

Switzer land

Czech Republic

Great Britain

Greece

Belgium

Hungary

Nether lands

Poland

Europe

Italy

Spain

Finland

Norway

Denmark

Sweden

Personal Smartphone Employer owned Smartphone

Impact of mobile technology

Helps me save time

& boosts

productivity so that I

can better balance

work & family or

personal life

Makes me more

productive when out

of the office

Takes quality time

away from my

personal life as it

makes it harder to

escape work

Makes work more

demanding as

there's an overload

of too much

information and

email

47% 17% 46% 22% 38% 31% 42% 24%

agree agree agree agree disagree disagree disagree disagree

Getting things done at work

68% say email is most

important to get

the job done 59% say

phonecalls

57% Face to face

meetings

Communicating

55%

60%

60%

61%

63%

63%

64%

67%

68%

68%

68%

70%

71%

71%

71%

71%

83%

Poland

Denmark

Norway

Spain

Czech Republic

Romania

Sweden

Europe

Hungary

Nether lands

Switzer land

Greece

Belgium

Great Britain

Italy

Ukraine

Finland

60%

42%

43%

49%

57%

57%

51%

53%

62%

56%

59%

51%

55%

49%

53%

62%

56%

66%

56%

66%

33%

50%

61%

57%

49%

54%

24%

57%

55%

39%

48%

33%

54%

29%

Responsiveness

29%

21%

38%

4%

17%

18%

2%

52%

12%

12%

14%

15%

17%

17%

17%

21%

12%

21%

17%

32%

24%

28%

40%

31%

36%

14%

15%

14%

15%

15%

15%

18%

17%

27%

19%

23%

11%

20%

18%

18%

27%

24%

Finland

Denmark

Belgium

Norway

Nether…

Sweden

Switzer land

Great Britain

Italy

Europe

Hungary

Romania

Czech…

Poland

Ukraine

Greece

Spain

Within 1 hour Within 4 hours

A ‘productive’ day at work means…

ticking off everything

on 'to-do' list

leaving

work on time

generate

new business

zero email

in inbox

helping out

co-workers

feel like they have

an impact

attending

all meetings

38%

47%

57%

38%

31%

50%

45%

30%

31%

42%

48%

57%

35%

58%

44%

70%

47%

77%

77%

77%

77%

79%

81%

82%

82%

83%

83%

83%

83%

84%

84%

85%

86%

89%

Czech Republic

Nether lands

Spain

Sweden

Finland

Switzer land

Europe

Norway

Denmark

Great Britain

Greece

Ukraine

Belgium

Hungary

Italy

Poland

Romania

What would help…

30%

24%

23%

13%

11%

Keeping up with it all

28% eat lunch

away from

their desk

35% drink coffee

37% take regular

breaks

10% get some

exercise

3%

3%

5%

5%

6%

7%

7%

7%

7%

8%

8%

8%

8%

8%

10%

11%

11%

31%

36%

21%

27%

35%

23%

25%

33%

50%

17%

29%

33%

36%

37%

19%

24%

25%

14%

18%

24%

19%

18%

19%

13%

11%

20%

23%

18%

18%

18%

28%

9%

19%

18%

7%

4%

5%

4%

6%

6%

4%

7%

4%

4%

6%

4%

6%

11%

18%

6%

4%

Spain

Poland

Denmark

Nether lands

Czech Republic

Belgium

Ukraine

Italy

Finland

Norway

Europe

Hungary

Sweden

Switzer land

Greece

Romania

Great Britain

Skip lunch Eat lunch at my desk Eat lunch away from my desk Eat lunch out at a café or restaurant

Lunch habits

7%

7%

10%

11%

13%

19%

22%

22%

23%

24%

24%

25%

25%

27%

27%

32%

40%

21%

26%

17%

10%

18%

30%

17%

14%

21%

9%

12%

14%

11%

22%

12%

17%

20%

11%

15%

12%

16%

0

1%

7%

3%

6%

14%

5%

5%

7%

14%

4%

4%

5%

5%

4%

10%

7%

4%

4%

4%

2%

9%

3%

2%

3%

7%

2%

6%

3%

2%

Spain

Sweden

Italy

Switzer land

Denmark

Norway

Europe

Nether lands

Romania

Czech Republic

Poland

Belgium

Hungary

Finland

Greece

Great Britain

Ukraine

Take regular breaks to recharge Get some exercise Take naps Meditate

Well-being

21%

29%

32%

35%

35%

36%

36%

37%

38%

39%

40%

40%

45%

48%

51%

51%

57%

35%

30%

15%

41%

43%

36%

41%

31%

26%

31%

35%

27%

48%

39%

38%

29%

24%

Spain

Italy

Great Britain

Denmark

Switzer land

Belgium

Ukraine

Czech Republic

Nether lands

Europe

Norway

Sweden

Finland

Romania

Greece

Poland

Hungary

Socialize with colleagues Drink coffee or other caffeinated beverages

Social at work

Business Success

Use of IT by SMBs

We're updating our processes and putting them online

Almost paperless, very connected online and a lot of our processes are automated

High volumes of paper in our day to day work and most of our processes are offline

22%

40% 23%

18%

44%

25%

13%

16%

17%

18%

19%

22%

22%

23%

24%

24%

24%

24%

25%

27%

27%

31%

31%

47%

36%

34%

42%

36%

40%

29%

50%

44%

50%

33%

37%

44%

45%

42%

41%

36%

21%

28%

24%

17%

25%

23%

33%

21%

18%

15%

33%

28%

18%

18%

26%

17%

20%

Denmark

Sweden

Norway

Netherlands

Great Britain

Europe

Finland

Greece

Belgium

Czech Republic

Italy

Spain

Switzerland

Romania

Ukraine

Hungary

Poland

We're almost paperless, very connected online and a lot of our processes are automated and online

We're updating our processes and putting them online, but we still use paper for some processes

We use high volumes of paper in our day to day work and most of our processes are offline

Benefits of IT…

Better service for

customers

25% improved

productivity

32% Faster access to critical

info

23% Closer to

customers

20% Anytime,

anywhere work

16% improved

security

29%

13%

29% Greater internal

communication & collaboration

22%

27%

17%

19%

32%

Have Resulted Would Achieve

Priority for the Business

36%

24%

24%

30%

15%

46%

46%

45%

43%

39%

34%

33%

31%

30%

27%

25%

24%

24%

24%

21%

20%

18%

Greece

Romania

Ukraine

Italy

Hungary

Poland

Czech Republic

Europe

Spain

Great Britain

Belgium

Sweden

Norway

Switzerland

Denmark

Finland

Netherlands

Think it’s a priority to use technology to reduce costs

Make their job easier

…and for the employees

Make them more productive

Work anytime, anywhere

28%

30%

34%

8%

Sometimes

Regularly

Only Occasionally

Never

25%

49% Flexible

work week

Too much

work to do

Clients

expect it

Fits my life

better

34%

23%

14%

16%

16%

16%

16%

17%

17%

20%

22%

23%

26%

26%

27%

27%

28%

33%

40%

Finland

Czech Republic

Poland

Spain

Ukraine

Italy

Romania

Sweden

Hungary

Europe

Great Britain

Nether lands

Denmark

Norway

Switzer land

Greece

Belgium

14% 6%

9%

12%

4%

7%

7%

14% 6%

9%

11%

12%

9%

7%

8%

5%

9%

Remote

Desktop

Cloud

service

Personal

Email

Transfer

Cloud

File

Transfer

Yes my company is aware

that I access files by using

my personal mail or cloud

file transfer

45% 40% 34% 19%

29%

29%

33%

34%

34%

35%

39%

40%

40%

40%

45%

46%

47%

47%

49%

50%

52%

Czech Republic

Belgium

Poland

Ukraine

Romania

Great Britain

Nether lands

Europe

Switzer land

Denmark

Norway

Hungary

Finland

Sweden

Spain

Greece

Italy

Email Cloud Service

39%

21%

47%

60%

50%

24%

20%

29%

34%

14%

16%

27%

29%

16%

32%

47%

31%

Transfer through personal email

14%

18%

18%

22%

23%

22%

19%

21%

19%

13%

18%

19%

33%

19%

20%

28%

31%

Transfer through cloud service

Getting work done: anytime, anywhere

4% during the commute

(public transport)

24%

first thing in the

morning

22% right after the evening

meal

17% while on holiday

9%

9%

9%

13%

14%

14%

15%

16%

17%

17%

19%

19%

19%

21%

22%

24%

24%

Hungary

Finland

Norway

Sweden

Czech Republic

Poland

Spain

Romania

Europe

Denmark

Greece

Italy

Great Britain

Nether lands

Switzer land

Ukraine

Belgium

17%

17%

15%

23%

24%

16%

21%

32%

21%

15%

21%

24%

22%

13%

24%

23%

24%

3%

5%

1%

3%

4%

6%

7%

14%

6%

2%

19%

7%

3%

5%

6%

6%

5%

Home Office Commute Meeting Asleep Shower

Inspiration comes best ‘unplugged’

Car

It’s not just work…

Work devices but for personal use…

62% 38%

1 x

week

Every

Day

Every

other

Day

Once a Month or less

97%

3% 73%

10% 14%

No Yes

Once a month or more

Those who use an employer-owned device for work say they use it for

social networking, gaming, online shopping or personal email.

No Hard Drive

In the Cloud

Have their data backed-up…

‘Homing from Work’…

17%

29%

34%

30%

20%

…with their manager’s consent

63% 12%

8%

1%

2%

3%

3%

2%

3%

4%

4%

4%

3%

5%

5%

6%

8%

7%

7%

10%

1%

2%

1%

3%

4%

4%

3%

4%

4%

5%

5%

6%

6%

4%

6%

6%

8%

Norway

Denmark

Finland

Nether lands

Sweden

Belgium

Great Britain

Europe

Hungary

Ukraine

Czech Republic

Romania

Spain

Switzer land

Greece

Poland

Italy

Not allowed & have to keep it secret

Not allowed and social media, gaming, shopping sites are blocked

Have manager’s approval

Outside of regular working hours

Not allowed but do it anyway

What’s most important for employees…

69%

67%

62%

61%

Work/life balance Job Security Salary Promotion Prospects

64%

65%

66%

66%

67%

70%

71%

72%

73%

74%

74%

76%

76%

79%

82%

82%

87%

Norway

Denmark

Sweden

Ukraine

Switzer land

Nether lands

Great Britain

Czech Republic

Europe

Finland

Italy

Belgium

Spain

Poland

Hungary

Greece

Romania

70%

63%

67%

66%

69%

62%

64%

85%

72%

69%

75%

73%

73%

87%

83%

79%

85%

63%

52%

59%

89%

62%

60%

58%

83%

71%

63%

79%

70%

75%

88%

86%

86%

88%

18%

11%

26%

56%

30%

24%

23%

28%

37%

29%

52%

36%

40%

58%

50%

59%

73%

An extra hour in the day…

Work Family Health Relax Social Pets Sleep