michael kramer growing your internet presence in 2020 · 2. search engine optimization a. keyword...
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Michael Kramer(805) 456-6011Michael Kramer(805) 456-6011
Growing Your Internet Presence in 2020
Michael Kramer(805) 456-6011Michael Kramer(805) 456-6011
Growing Your Internet Presence in 2020
Michael Kramer(805) 456-6011
Introduction - Michael Kramer
Michael Kramer(805) 456-6011
Today’s Topics
Michael Kramer(805) 456-6011
How Do You Get Sales Leads from the Internet?
Michael Kramer(805) 456-6011
How to get Google Search Traffic to your Website
Michael Kramer(805) 456-6011
More about “Domain Authority”
Michael Kramer(805) 456-6011
High Ranking Domain Authority
Michael Kramer(805) 456-6011
You Can Outperform Your Competition, even if you have a lower Domain Authority?
Michael Kramer(805) 456-6011
How to Improve Your Domain Authority1. Local Search Optimization (aka Google Local or Google Maps)
a. Create a Google+ Accountb. “Claim” your Business Profile page and complete 100% of the profile,
including address, phone and web addressc. Validate your address via a postcard mailed by Google to your addressd. Post in as many “Safe” directories as possible, slowly over time
2. Search Engine Optimizationa. Keyword Researchb. Create dedicated content pages for each Keyword Phrase
i. Pages - further defining your servicesii. Articles posted in your websiteiii. Event Listings in your websiteiv. Directory Listings in your website
3. Back Link Campaigna. Social media Links (facebook, linkedIn, etc) from high Domain Authority sitesb. PR Press Releases ($300 - $500 each)
Michael Kramer(805) 456-6011
Local Search Engine Optimization
Michael Kramer(805) 456-6011
Structure of Google Search
Michael Kramer(805) 456-6011
Google Local Search - Criteria
Michael Kramer(805) 456-6011
Create a Google Account
www.google.com - FREE
Michael Kramer(805) 456-6011
Go to your Google+ Account
Michael Kramer(805) 456-6011
Edit Google Business Listing
Michael Kramer(805) 456-6011
Edit Google Business Listing
Michael Kramer(805) 456-6011
Edit Google Business Listing
Michael Kramer(805) 456-6011
Optimizing Your Google Listing
www.google.com - FREE
Michael Kramer(805) 456-6011
Google Reviews
www.google.com - FREE
Michael Kramer(805) 456-6011
Google Questions and Answers
Michael Kramer(805) 456-6011
Google Questions and Answers
Michael Kramer(805) 456-6011
Test your Internet Presence
www.ameravant.com/google-local-search-optimization-santa-barbara
Michael Kramer(805) 456-6011
Directory Listings
www.ameravant.com/google-local-search-test
Michael Kramer(805) 456-6011
Managing Directory Listings
https://moz.com/local/search - $9/month
Michael Kramer(805) 456-6011
Managing Directory Listings
https://moz.com/local/search - $9/month
Michael Kramer(805) 456-6011
Finding Keywords
Michael Kramer(805) 456-6011
Finding Keywords
Michael Kramer(805) 456-6011
Finding Keywords
Michael Kramer(805) 456-6011
Finding Keywords
Michael Kramer(805) 456-6011
How to Search Engine Optimize a Page
1. The more points a page has the higher it shows in Google Searches
2. Page Title worth 40 points - divide each word into the 40 to get the value of each word. Words in the front are more valuable
3. The URL, after the “.com/” is worth 35 points
4. H1 Heading Titles worth 25 points5. Alt Text on Photos worth 25 points6. H2 Heading Titles worth 20 points7. Paragraph Text worth 1 point8. Bold Text worth 2 points9. Heading Text in Videos: 30 points
10. It’s a good idea to put in the footer, all the geographic communities you serve
Michael Kramer(805) 456-6011
Digital Marketing Survey
Michael Kramer(805) 456-6011
How to Improve Your Domain Authority1. Local Search Optimization (aka Google Local or Google Maps)
a. Create a Google+ Accountb. “Claim” your Business Profile page and complete 100% of the profile,
including address, phone and web addressc. Validate your address via a postcard mailed by Google to your addressd. Post in as many “Safe” directories as possible, slowly over time
2. Search Engine Optimizationa. Keyword Researchb. Create dedicated content pages for each Keyword Phrase
i. Pages - further defining your servicesii. Articles posted in your websiteiii. Event Listings in your websiteiv. Directory Listings in your website
3. Back Link Campaigna. Social media Links (facebook, linkedIn, etc) from high Domain Authority sitesb. PR Press Releases ($300 - $500 each)
Michael Kramer(805) 456-6011
How to Improve Your Domain Authority1. Local Search Optimization (aka Google Local or Google Maps)
a. Create a Google+ Accountb. “Claim” your Business Profile page and complete 100% of the profile,
including address, phone and web addressc. Validate your address via a postcard mailed by Google to your addressd. Post in as many “Safe” directories as possible, slowly over time
2. Search Engine Optimizationa. Keyword Researchb. Create dedicated content pages for each Keyword Phrase
i. Pages - further defining your servicesii. Articles posted in your websiteiii. Event Listings in your websiteiv. Directory Listings in your website
3. Back Link Campaigna. Social media Links (facebook, linkedIn, etc) from high Domain Authority sitesb. PR Press Releases ($300 - $500 each)
Michael Kramer(805) 456-6011
Directory Listings are Easy and Powerful
1. The more points a page has the higher it shows in Google Searches
2. Page Title worth 40 points - divide each word into the 40 to get the value of each word. Words in the front are more valuable
3. The URL, after the.com is worth 35 points
4. H1 Heading Titles worth 25 points5. Alt Text on Photos worth 25 points6. H2 Heading Titles worth 20 points7. Paragraph Text worth 1 point8. Bold Text worth 2 points9. Heading Text in Videos: 30 points
10. It’s a good idea to put in the footer, all the geographic communities you serve
Michael Kramer(805) 456-6011
Directory Listings are Easy and Powerful
1. The more points a page has the higher it shows in Google Searches
2. Page Title worth 40 points - divide each word into the 40 to get the value of each word. Words in the front are more valuable
3. The URL, after the.com is worth 35 points
4. H1 Heading Titles worth 25 points5. Alt Text on Photos worth 25 points6. H2 Heading Titles worth 20 points7. Paragraph Text worth 1 point8. Bold Text worth 2 points9. Heading Text in Videos: 30 points
10. It’s a good idea to put in the footer, all the geographic communities you serve
Michael Kramer(805) 456-6011
Directory Listings are Easy and Powerful
1. The more points a page has the higher it shows in Google Searches
2. Page Title worth 40 points - divide each word into the 40 to get the value of each word. Words in the front are more valuable
3. The URL, after the.com is worth 35 points
4. H1 Heading Titles worth 25 points5. Alt Text on Photos worth 25 points6. H2 Heading Titles worth 20 points7. Paragraph Text worth 1 point8. Bold Text worth 2 points9. Heading Text in Videos: 30 points
10. It’s a good idea to put in the footer, all the geographic communities you serve
Michael Kramer(805) 456-6011
Organic Search Results
Michael Kramer(805) 456-6011Michael Kramer(805) 456-6011
Growing Your Internet Presence
Michael Kramer(805) 456-6011Michael Kramer(805) 456-6011
Growing Your Internet Presence
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