metadata.io - an overview

B2B Demand Generation Engines on Auto-Pilot

DO NOT DISTRIBUTE. FOR INQUIRIES CONTACT GIL@METADATA.IO 1

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2014 Jan 2015 Jul 2015 Jan 2016 Jul 2016

CMOs in B2B Are Going Through Changes

• Pipeline Oriented

• Large Budget

• Quality vs. Quantity (e.g. ABM)

• Data-driven vs. Guesses

The Modern Marketer

Too Many Siloed Solutions

NO

AUTOMATIONOR

INTEGRATION

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DATA

SOURCE

BUYER

INSIGHTS

LEAD

GENERATION

How It Works

Plug Metadata to

Existing Systems

Output =

Predictable Inbound Lead Flow

402,946Total Impressions

6,482Total Clicks

3,002Total New Leads

2,402Total MQLS

720Total New Opportunities

$647,390Total Amount

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Salesforce

Hubspot

Marketo

Built in Automation,

Always learning

Sales + Marketing

Closed Loop

1 2 3 4

5

678

ICP

Enriched Lookalikes

Advertising

Channels

Facebook

(Personal)

LinkedIn

(ABM)

DSPs

(Cookies)

Twitter

(Personal)

Pull from CRMAccounts & Contacts

& Opportunity

EnrichmentContacts &

Accounts

Profiling /

Scoring

Decision-tree

(artificial intelligence)

Classification

(machine learning)

Campaign

Management

• Budget

• Creative

• Bid

• Tracking

• Enrichment Tag

• AI Learning

• Audience Refresh

• Collateral Flow

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Largest B2B Data Search Engine

(demographics, technology, buyer intent)

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VP Marketing Dashboard Account-Based View for Sales

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Hundreds of Monthly Experiments on Auto-Pilot

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Traditional Solutions (manual)

bringing traffic to website

Marketing ops individual multiple solutions for insight,

data vendors and ad campaigns

Impressions and Clicks

manual a/b testing by marketing ops team + Excel

relying on data crawled & scraped from public web

only re-targeting

Metadata (automated)

Engine accelerates existing opportunities and

generates a predictable lead flow

A.I. operator that executes x100 marketing

experiments at a fraction of a cost, no churn

Access to clients CRM allows our solution to

optimize campaigns on pipeline creation

Agile - Multivariate Testing (scale volume to

thousands of experiments)

Data - Largest B2B search engine based on buyer

intent, demographic and technology data

Targeted advertising on both social and re-

targeting

vs.

vs.

vs.

vs.

vs.

vs.

Competitive Advantage Traditional Solutions

Featured Customers

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Customer Case Study: Pipeline Quality & Predictability

A.I. Operator Driven By Impact on Pipeline and MQLs

Constant Increase in Lead Flow Quality Scale Quickly (media processed)

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I looked for a

solution to help me

target right

audience.

GONZALO MANNUCI

DIRECTOR OF DEMAND

GEN

Predictable pipeline

on autopilot.

VERNON VASU

CO-FOUNDER

A positive ROI within

months of the

engagement.

GAURAV SAINI

DIRECTOR OF GROWTH &

ACQUISITION

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Metadata has received recognition for its

disruptive technology from SXSW, Gartner, Digiday, SaaStr,

USPO, Red Herring and others

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GIL

Co-Founder & CEO

software engineer turned

marketing manager for b2b

MORAN EMILYVP Engineering

extensive experience building

large-scale distributed platforms

Co-Founder & COO

marketing operations and

customer success leader

GEORGEAdvising CTO

former principal engineer at

Grammer.ly, 20+ experience

Leadership

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TRAVIS MAYCEO Liveramp

MIKE TELEMVP Marketing, Marketo

(invested)

BILL PORTELLISerial Entrepreneur

MICKEY ALONFormer EVP, Marketo

(invested)

RAVI BELANIManaging Partner,

Alchemist (invested)

LIZ YIN(former) Partner, 500

Startups (invested)

GARY NAKAMURAEntrepreneur, Sales Mentor

(invested)

JONATHAN BUCKLEYThe Artesian Network

Board of Advisors