media training, tagd leadership training, september 2014: rebecca rivers and matt ernst

Agriculture Media

Training

High Plains Underground Water Conservation

District

What is the Media?

• Media is a way to communicate information from person to person

• The Bill of Rights includes: a free press and freedom of speech

• Why is that important?

What is Media?

• Written publications

• Radio • TV/News• Social Media

Avoiding Stereotypes

- Dress appropriately

- Speak clearly/correctly

- Avoid radical statements

On the OutsideUsing the Media as a Tool

Rebecca,

Hope you are doing great! Just wanted to invite you to our TAWC Field Day on August 14 out at the Unity Center in Muncy (half way between Lockney and Floydada). Details with agenda will soon be posted on our website www.tawc.us. Let me know if you have any questions.

On the OutsideUsing the Media as a Tool

• Contact local sources• myfoxlubbock.com

• lubbockonline.com

• everythinglubbock.com

• kcbd.com

On the OutsideUsing the Media as a Tool

• Stay up to date with media pages and relevant organizations

• http://www.texasfarmbureau.org/

• http://www.plainscotton.org/

• http://lubbock.tamu.edu/

• http://www.depts.ttu.edu/agriculturalsciences/

Working in the Media

• Always remember there are three sides to every story : side 1, side 2, and the truth

• Most important things are ethics and professionalism

Social Media

Do’s and Don’ts of Social Media

• DO… • Update daily • Promote upcoming events• Personalize it - put a face to a

name DON’T…• Be inappropriate - no profanity,

"Grandma" rule• Use proper grammar• Know your subject - do some

research

Silence

• Often more harmful than helpful• Don't think your silence will kill story• Give reporter explanation

Controversial Topics

• Explain your group's stance• Let reporter know if you aren't

proper contact• Understand laws, both your

privacy and public's right to know if public/government agency involved.

Build Relationships

• Get to know people in related fields (both meaning of fields applicable)

• Know the big players in local media

• See how your role is handled in other towns, regions and states.

The Ball Is In Your Court

Questions???