media pack 2014 - 2oceansvibe.com radio media pack 2014 hd.pdf · feature sponsorship • segment...

Media Pack 2014

BREAK IT DOWN• Established 2011

• South Africa’s first commercial internet radio station

• Over 10,000 listeners (Qualified Sessions) a month

• 8,915 Twitter followers

• 3,320 Facebook followers

• 4,000+ monthly radio website visitors

• Available on all devices (desktop / tablet / mobile)

• Native iPhone and Android streaming apps

• Publicly accessible radio studio at Woodstock Exchange

• Over 20 different niche radio shows with live DJs

• Light data usage at 20mb/hour

QUALIFIED SESSIONS• A Qualified Session is a listener who is tuned-in for

longer than a minute

• This avoids counting listeners with poor connections / buffering problems

• Our average listening time is 50-60 minutes.

• Our rates are charged per qualified listener, per hour

Our stream and stats are provided by world industry leader, Triton, who are audited by Ernst & Young

Our pricing model has been featured in the Financial Mail, approved by DMMA and praised by Arthur Goldstuck

GREAT FOR ADVERTISERS• Smaller audience of highly-engaged, highly-

targeted consumers

• You know they’re listening

• Easiest / most reasonably priced access to radio exposure

• Much like prices charged for qualified email leads, our transparent pricing model gives a value per guaranteed listener

• Companies can add experience to their marketing mix - ‘as featured on 2oceansvibe radio’

• Podcast available for convenient listening later or to feature in your newsletter

BIG NAMES

• Jordan Belfort

• MC Hammer

• Imogen Heap

• Jack Parow

• Loyiso Bala

• Mika Hakkinen

• Koos Bekker

• Graeme Smith

• John Smit

• Billy Zane

• Helen Zille

• Pablo Francisco

• Vanilla Ice

• Chuck D

• Peter Sarstedt

• David Hasselhof

Some of the biggest names in world business and entertainment have featured on 2ov.fm

PRICE LISTOur simple price list covers everything from basic interviews

and 30s spots, to full show sponsorships and events

EVENTS• Live streaming radio with DJ playing tunes at your

event

• Interview clients, guests and staff live on-air, from your venue

• Photographs and punts during event via 2oceansvibe Radio’s Twitter and Facebook account (over 12,000 combined followers)

• Out-of-town / absent guests / can listen live to what they’re missing out on

• Post-event podcast delivered, with professional audio imaging, featuring your brand and interviews from the event

R12,500*Excluding PA system, transport and unforeseen extras

THE INTERVIEW• 15 minute live interview either

in-studio or phone/skype

• 2 tweets from @2ovfm (8,015+ followers) promoting brand and interview

• Article with podcast of interview published on radio website

• Podcast emailed to clientR1,200

Interview rates are fixed and are not affected by listenership

FULL SHOW SPONSORSHIP• Show naming rights

• 2 x 30 second ad spots during show

• 2 x 30 second ad spots outside show

• Weekly podcast published on radio site and main 2oceansvibe News website (300,000+ unique readers month)

• Competitions

• 2 x interviews a month

• 20,000 banner impressions / month on radio website

• Monthly editorial on 2oceansvibe News website

• 4 tweets a month from @2ovfm (8015+ followers) promoting show and linking to editorials / podcasts

R35 CPQCPQ stands for Cost Per Qualified session. So if a show gets 50 Qualified Listeners in an hour, the cost is R35 x 50 = R1,750

FEATURE SPONSORSHIP• Segment naming rights

• 1 x 30 second ad spots during show

• 2 x 30 second ad spots outside show

• Weekly podcast published on radio site and main 2oceansvibe News website (300,000+ unique readers month)

• 10,000 banner impressions / month on radio website

• 4 tweets a month from @2ovfm (8015+ followers) promoting show and linking to editorials / podcasts

R25 CPQCPQ stands for Cost Per Qualified session. So if a show gets 50 Qualified Listeners in an hour, the cost is R35 x 50 = R1,750

GET IN TOUCHHenk de Villiers

henk@2oceansvibemedia.com 021 447 0503 084 472 4001

2oceansvibe Radio is part of the 2oceansvibe Media group 2oceansvibemedia.com