media literacy and building peace on social media

Building peace online:Media literacy and Digital

Peacebuilding

Media are constructionsConscious and unconscious choices are made about:• what to include• what to leave out• how to present what is included.

Messages are in creators hands: the photographer, the status update, the blog, the

live tweet.

Audiences Negotiate MeaningThe point of departure for the audience matters in how they understand media content. . individual factors, such as age, gender, race and social

status affect our interpretations of media– audiences make meaning from the same product… often a different meaning.

Human Installation by: Erik Ravelo

Media Have Commercial Implications

Media production is a business that makes a profit. Media industries belong to a network of a few powerful corporations that exert influence on content and distribution.

Media Consolidationthe ways in which content is distributed are nearly always run with profit in mind.

Media Have Social & Political ImplicationsMedia have great influence on politics and on forming social change.

Media convey ideological messages about values, power and authority.

What or who is absent may be more or as important than what or who is included. These messages are conscious decisions and often they are the result of unconscious biases and

unquestioned assumptions

Each medium has a unique aesthetic formNot every media platform can convey the same the message in the same way. The content of media depends in part on the nature of the medium. As video music, news, commercial ads, non-profit social marketing, video games. Each have their own way to tell the story.

How to use Media to Build Peace

Building bridges/ digital diplomacy/ expanding the pie

moderated dialog, reframing of conflict open multi narrative approach to peacebuilding

SO FAR 1,283 VIDEOS FROM 121 COUNTRIES HAVE BEEN FOUND AND SHARED.

Debunking Rumors, outing propagandaEvidence driven - real testimonies, data, pictures, and video.

Reporting/Anthologies of Injustice

Calling Out Hate speech

Amplifying Local Voices

Collectively speaking truth to powerThe #hashtag revolutions

PEACEBUILDING: NOT AN OCCUPATION, A VOCATION

EVERYWHERE WE GO AND EVERYTHING WE DO IN ONLINE OR IN REALTIME SHOULD BUILD PEACE

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