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MEDIA KIT 2018
OVERVIEW 2018
www.forbesvietnam.com.vn 2
The Forbes Brand
One Powerful Brand. Since 1917, Forbes has stood, unwavering, for one overriding principle: the unshakable belief in the power of free enterprise.
Our mission has also been clear and unchanging: to provide insights and information that ensure the success of those who tap into Forbes.
OVERVIEW 2018
www.forbesvietnam.com.vn 3
Forbes’ Presence
Forbes is the world’s leading local, global business media platform, with operations in some 40 countries throughout the world.
Forbes delivers information in ways that suit our audience’s needs—at any given time of day, week or year—through our portfolio of Forbes brand properties.
Forbes provides the ultimate opportunity for advertisers to align their brand with the world’s biggest and most important companies, and the CEOs and entrepreneurs behind their success.
Influencing the influencers in some 40 countries across the globe
OVERVIEW 2018
www.forbesvietnam.com.vn 4
Forbes VietnamAbout the magazine • Launch: 24/6/2013 • Circulation: 25,000• Language: Vietnamese • Frequency: Monthly
Forbes Vietnam is committed to providing world-class business news and insight to Vietnam’s business leaders, entrepreneurs and corporate executives.
Forbes Vietnam is comprised of Vietnam’s leading business journalists and thinkers, and supported by regional and international journalists.
Forbes Vietnam will enable advertisers to connect with key decision makers in one of Asia’s most promising emerging markets.
OVERVIEW 2018
www.forbesvietnam.com.vn 5
Forbes Vietnam Distribution • 1.500 VVIPs, VIPs hand-delivered (Business leaders in Forbes
Vietnam’s network)
• 6.000 engaged and loyal subcribers
• Business lounge, airports across Vietnam
• Five-star luxury hotels, resorts
• Premium golf courses across Vietnam
• Selected F&B outlet across Vietnam
• Selected convenience stores such as Family Mart,
Ministop and Vinmart+
• Traditional channels such as post office, bookstores,
newsstands
VVIP
Business Lounge, airports
Golf courses
Convenience stores
Loyal subcribers
Hotel & Resorts
F&B
Newstand, bookshops, post office
6%
24%
5%
15%
35%
5%5%
5%
OVERVIEW 2018
www.forbesvietnam.com.vn 6
Best of Both Worlds
50-60%Vietnam Focused
40-50%Regional & Global Focused
Vietnam Features• Vietnam Richest List • Vietnam’s Best Businesses • Vietnam’s Businessperson of the Year• Vietnam’s Most Powerful
Businesswoman• Vietnam’s Heroes of Philanthropy
Global Features• World’s Billionaire List• Forbes 400: the Richest People in America
Regional Features• Asia’s Heroes of Philanthropy• Rich Lists: Taiwan, China,
Philippines, Singapore, India, Indonesia
• FAB 50: The 50 largest publicly listed companies in Asia Pacific
• Best Under A Billion: 200 best small and midsized companies in Asia Pacific
PRINT 2018
OVERVIEW 2018
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EDITORIAL CALENDAR 2018
ISSUE EDITORIAL THEME PUBLISHING DATE BOOKING DEADLINE MATERIAL DEADLINE
January
Business Story of the Year Top 10 business events of 201730 Under 30 (Forbes US)Indonesia Rich List
January 2 December 11 December 18
February 30 Under 30 VietnamJust 100Hong Kong Rich List
January 29 January 8 January 15
March Women in BusinessRising women stars in VietnamFintech 50/ Investment Guide
March 5 February 1 February 8
April Investing in Agriculture in VietnamThe World Billionaire ListMalaysia Rich List
April 2 March 12 March 19
May Investing in Heavy Industry in VietnamSupporting IndustriesInnovation Factories - US; Japan Rich List
April 30 April 9 April 16
June Top 50 Best Listed Vietnamese CompaniesThe Best Small Companies - USThailand Rich list
Jun 4 May 14 May 21
July Vietnam’s labour intensive industriesMost innovative companiesGlobal 2000/ Korea Rich List
July 2 June 11 June 18
OVERVIEW 2018
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ISSUE EDITORIAL THEME PUBLISHING DATE BOOKING DEADLINE MATERIAL DEADLINE
August Best Brands in VietnamCSR in VietnamBest Under a Billion
July 30 July 9 July 16
September
Investing in EducationTop US CollegesSingapore Rich List Septermber 3 August 13 August 20
October Banking and Financial IndustryFabulous 50Philippines Rich List
October 1 Septermber 10 September 17
November Real Estate in Vietnam America 400 richest listIndia Rich List
November 5 October 15 October 22
December Investing in healthcare services in VietnamsAsia Heroes of PhilanthoryChina Rich List
December 3 November 12 November 19
January 2019Business People of the Year 2018Australia Rich List
January 1, 2019 December 10 December 17
EDITORIAL CALENDAR 2018
OVERVIEW 2018
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Open 4 Insertions(10% discount)
8 Insertions(15% discount)
12 Insertions(20% discount)
1 Page 105,000,000 VND 94,500,000 VND 89,250,000 VND 84,000,000 VND
⅔ Page 80,000,000 VND 72,000,000 VND 68,000,000 VND 64,000,000 VND
½ Page 60,000,000 VND 54,000,000 VND 51,000,000 VND 48,000,000 VND
⅓ Page 40,000,000 VND 36,000,000 VND 34,000,000 VND 32,000,000 VND
2nd Cover Spread 285,000,000 VND 256,500,000 VND 242,250,000 VND 228,000,000 VND
2nd Double Page Spread 260,000,000 VND 234,000,000 VND 221,000,000 VND 208,000,000 VND
3rd Double Page Spread 245,000,000 VND 220,500,000 VND 208,250,000 VND 196,000,000 VND
4th Double Page Spread 230,000,000 VND 207,000,000 VND 195,500,000 VND 184,000,000 VND
1st 6 Full Page 126,000,000 VND 113,400,000 VND 107,100,000 VND 100,800,000 VND
3rd Cover 135,000,000 VND 121,500,000 VND 114,750,000 VND 108,000,000 VND
4th Cover 190,000,000 VND 171,000,000 VND 161,500,000 VND 152,000,000 VND
PR Single Page 120,000,000 VND 108,000,000 VND 102,000,000 VND 96,000,000 VND
PR Double Page 215,000,000 VND 193,500,000 VND 182,750,000 VND 172,000,000 VND
Price excluded VAT.
PRINTAD RATE IN VND 2018
OVERVIEW 2018
www.forbesvietnam.com.vn 11
Open 4 Insertions(10% discount)
8 Insertions(15% discount)
12 Insertions(20% discount)
1 Page 5,000 USD 4,500 USD 4,250 USD 4,000 USD
⅔ Page 3,810 USD 3,429 USD 3,238 USD 3,048 USD
½ Page 2,857 USD 2,571 USD 2,429 USD 2,286 USD
⅓ Page 1,905 USD 1,714 USD 1,619 USD 1,524 USD
2nd Cover Spread 13,571 USD 12,214 USD 11,536 USD 10,857 USD
2nd Double Page Spread 12,381 USD 11,143 USD 10,524 USD 9,905 USD
3rd Double Page Spread 11,667 USD 10,500 USD 9,917 USD 9,333 USD
4th Double Page Spread 10,952 USD 9,857 USD 9,310 USD 8,762 USD
1st 6 Full Page 6,000 USD 5,400 USD 5,100 USD 4,800 USD
3rd Cover 6,429 USD 5,786 USD 5,464 USD 5,143 USD
4th Cover 9,048 USD 8,143 USD 7,690 USD 7,238 USD
PR Single Page 5,714 USD 5,143 USD 4,857 USD 4,571 USD
PR Double Page 10,238 USD 9,214 USD 8,702 USD 8,190 USD
PRINTAD RATE IN USD 201 8
OVERVIEW 2018
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Production Specifications• TRIM SIZE: 204 x 267 mm • BLEED SIZE: 210 x 273 mm
Digital Ad RequirementsFor best reproduction, materials should be submitted in a digital file format. PDF is the preferred file format. Application files such as Freehand, Quark Xpress and Pagemaker can not be accepted.
Full PageTRIM SIZE
204 x 267 mm
Full PageWITH BLEED210 x 273 mm
Full PageLIVE AREA
184 x 247 mm
1/2 Page HorizontalTRIM: 204 X 133 mm
BLEED: 210 X 136 mmLIVE: 184 X 124 mm
1/3 Page HorizontalTRIM: 204 X 88 mmBLEED: 207 X 91 mmLIVE: 184 X 80 mm
Double Page HorizontalTRIM SIZE
408 x 267 mm
Double Page HorizontalWITH BLEED414 x 273 mm
Double Page HorizontalLIVE AREA
388 x 247 mm
1/2 Page VerticalTRIM: 98 X 267 mm
BLEED: 104 X 273 mmLIVE: 89 X 250 mm
1/3 Page VerticalTRIM: 65 X 270 mm
BLEED: 68 X 273 mmLIVE: 58 X 247 mm
AD SPECIFICATION 2018
OVERVIEW 2018
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• File Format: PDF
• 300 dpi (CMYK)
• To avoid colour difference of printing (offset), minimum size used in layout is 5pt; avoid to use 4-colour black font, use 100%K (Black) instead
• For file layout: If it is unable to convert all the text to outline (convert to curve), copy separately all the fonts used in that layout . For *.Al, *.EPS, if image is not embedded in the layout, copy separately the image
• Email attachments should not exceed 25MB.
• Otherwise, the file can be uploaded into http://www.hotfile.com for our downloading
Ad’s Technical RequirementsCover Gatefold
Specifications• TRIM SIZE: 408 x 267 mm
• WITH BLEED: 414 x 273 mm
Inside GatefoldSpecifications• TRIM SIZE:
204 x 408 x 204 x 267 mm
• WITH BLEED:
• 210 x 414 x 210 x 273 mm
204 mm 204 mm408 mm
204 mm
204 mm
“ Price per request”
CREATIVE AD 2018
OVERVIEW 2018
www.forbesvietnam.com.vn 14
Forbes Vietnam is a leading provider of cover wrap advertising in Vietnam
Provide most effective B2B and POC marketing program, a high impact advertising solution
Your ad message is wrapped around a Vietnam’s leading business journalists
Cover wrap can be combined with magazine bulk sales at discounted price.
Production Specifications• TRIM SIZE: 408 x 267 mm • BLEED SIZE: 414 X 273 mm Double Page Horizontal
TRIM SIZE408 x 267 mm
Double Page HorizontalWITH BLEED414 x 273 mm
Double Page HorizontalLIVE AREA
388 x 247 mm
“ Price per request”
COVER WRAP 2018
OVERVIEW 2018
www.forbesvietnam.com.vn 15
Amplify your visibility, products and services even more effectively by placing PR articles in Forbes Vietnam
“ Price per request”
ADVERTORIAL / PR 2018
OVERVIEW 2018
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CONTACTS 2018
Forbes VietnamVincom B, 72 Le Thanh Ton, Dist. 1, HCMC, VietnamTel: +84 28 3936 9499Fax: +84 28 3936 9495
www.forbesvietnam.com.vn
Dat BuiHead of Salesdat.bui@forbesvietnam.com
Lien NguyenSales Managerlien.nguyen@forbesvietnam.com
Nga NguyenSales Managernga.nguyen@forbesvietnam.com
Lan Anh NguyenExecutive Editorlananh.nguyen@forbesvietnam.com
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