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MEDIA KIT2016
SINGAPORE
When seekingthe very best life has to offer,
true connoisseurschoose Robb Report.
For more than 30 years, this distinctive magazine has captivated ultra-affluent readers, deliveringauthoritative coverage of the luxury market. Each month, Robb Report Singapore showcases prestige brands
that matter most to a sophisticated readership, offering uncommon insight, elegance and style.The magazine’s influence shines in signature issues such as Car of the Year, Best of the Best and
Ultimate Gift Guide – indispensable resources that draw widespread praise and high-profilepublicity for the featured products. Other editorial topics include fashion, real estate, travel,
private aviation, money, jewellery & watches, and home electronics.
Reaching the ultra-affluent around the world with editions in the USA, Russia, China, India, Spain, Brazil, UAE,Turkey, Kazakhstan, Mexico, Korea, Singapore, Vietnam, Thailand and Malaysia.
EDITORIALRobb Report Singapore’s editorial content
is produced and written by an expert team of editors and international contributors
who cover the luxury landscape from an insider’s point of view.
Robb Report Singapore looks at the most relevant
events, shows and exhibitions throughout
the world of art and entertainment.
AGENDA FRONTRUNNERS
A fast-paced survey of the latest developments in
fashion, watches, jewellery, automobiles, money
and investment, home entertainment
and real estate, and more — from cutting-edge
innovations to the movers and shakers
shaping tomorrow’s world.
An editorial selection of the month’s
most important and interesting launches from
the luxury market.
GRAND OPENINGS
Profiles of the best products, events and destinations, and of
the people who wield influence, in the following
categories:Architecture, home design and real estate,
Art, antiques, collectiblesAutomobiles, motorcycles
Aviation, boatingEpicurean, wine, spirits, cigarsFashion, accessories, grooming
GolfHome electronics, personal technology
Jewellery, watchesMoney, investing and wealth management
Travel, resorts, hotels, spas
ROBB COLLECTIONSThe main feature of
each issue, researched and written by
Robb Report Singapore’s team of editors or
renowned experts, discusses the latest trends and
developments surrounding the topic of the month.
COVER STORY
A collection of awe-inspiring spreads showcasing products
that represent the best of industrial and aesthetic design.
PORTFOLIO
The finest watches and latest
developments in horology.
TIMEDEPARTMENTS DEPARTMENTS DEPARTMENTS
News and experiences related to
luxury automobiles.
WHEELS
The rarest and best in fashion, jewellery and accessories.
STYLE
DEPARTMENTS DEPARTMENTS DEPARTMENTS
Products and servicesassociated with yachting
and private aviation.
WINGS & WATER
Exclusive and exotic destinations around the globe.
TRAVEL & LEISUREProducts, events
and experiences related to fine dining, wine, spirits
and tobacco.
SAVOUR ROBB READER
Advice and expertise on everything related to your money and wealth.
MONEY
Robb Report Singapore profiles its readers — real people, who stand for our
values and reflect our audience.
DEPARTMENTS DEPARTMENTS DEPARTMENTS
An expert look at cutting-edge home technologies, interiors
and real estate.
ART & DESIGN
EDITORIALCALENDAR
Each month, Robb Report Singapore devotes special attention to one or two main topics.
2016
APRIL 2016
WOMEN’S FASHION & JEWELLERY
JANUARY 2016
GLOBAL LUXURY
PROPERTIES& GOURMET
FEBRUARY 2016
MARCH 2016
Robb Report Singapore highlights the most impressive jewellery collections from the world’s leading luxury brands and guides readers through the key women’s fashion trends
for the upcoming season.
Robb Report Singapore showcases the most exciting and eagerly anticipated new offerings the world over from luxury’s most
esteemed brands. From the latest in watches, cars, fashion and jewellery to travel and design, this issue offers an insightful preview
of the best of what’s to come.
Robb Report Singapore identifies the must-adds to your portfolio, from valuable assets to the most spectacular local
and international real estate. Plus, we delve into the culinary world’s latest and greatest: we interview star chefs, present key dining trends, and recommend the finest wines and liquors for
your table and cellar.
Robb Report Singapore presents a first-hand account of the most exciting men’s fashion trends from the runways of Milan,
Paris, London and New York. Plus our annual report on the latest collections and novelties from Salon International de la Haute
Horlogerie (SIHH).
MEN’S FASHION& SIHH
INNOVATIONS & TECHNOLOGY
MAY 2016
JUNE 2016
MONEY & BASELWORLD
HAUTEHORLOGERIE
JULY 2016
IDEAL HOMES&ART
AUGUST 2016
The latest innovations and most ingenious creations from the spheres of watches, cars, fashion, homeware, audiovisual
entertainment and much more.
Robb Report Singapore surveys the abundant investing options that are available, and offers our sophisticated readership expert
analysis and detailed financial insights on where to put their money. Plus our in-depth report from Baselworld: trend analysis, exclusive
interviews with industry leaders and more.
Robb Report Singapore speaks to industry experts who provide insights into high watchmaking, advise on timepieces to collect and
forecast trends for the year ahead.
Robb Report Singapore spotlights the creme de la creme of interior design, and curates a collection of the most lustworthy accoutrements for the stylish home. This issue also highlights exquisite private art collections, dissects key art world trends,
uncovers new talent and offers tips on art investment.
SEPTEMBER 2016
BESTOF THE BEST
BESPOKEOCTOBER 2016
NOVEMBER 2016
ULTIMATEGIFT GUIDE
DECEMBER 2016
Robb Report Singapore puts together an exquisite collection comprising the cream of the luxury crop: from the most coveted
automobiles and intricate timepieces to opulent hotels, and much more. This issue is not about the finer things in life – it’s about
the finest.
The most discerning appreciate one-of-a-kind items that are tailored to meet their fine standards. Robb Report Singapore
gathers the brands, people and services offering the most exquisite workmanship and the best experiences.
Whether it’s a short breather between meetings or a relaxing vacation, every second of your free time is precious. Get the most out of it with Robb Report Singapore’s guide to the
must-have products, accessories and insider experiences to help you unwind, intelligently.
Conquer Christmas with Robb Report Singapore’s Ultimate Gift Guide, which offers a highly curated collection of extraordinary
items and experiences, all of which have been exclusively crafted for our readers in partnership with the world’s top luxury brands.
SMART LEISURE& TIME
EDITORIAL CALENDAR & DEADLINES2016
Booking Deadline Ad Material Deadline
30 Nov 2015 07 Dec 2015 04 Jan 2016 11 Jan 2016 28 Jan 2016 04 Feb 2016 07 Mar 2016 14 Mar 2016 04 Apr 2016 11 Apr 2016 03 May 2016 10 May 2016 06 Jun 2016 13 Jun 2016 04 Jul 2016 12 Jul 2016 04 Aug 2016 12 Aug 2016 01 Sept 2016 08 Sept 2016 04 Oct 2016 11 Oct 2016 04 Nov 2016 11 Nov 2016
Year Month Issue
2016 January Global Luxury February Properties & Gourmet March Men’s Fashion & SIHH April Women’s Fashion & Jewellery May Innovations & Technology June Money & Baselworld July Ideal Homes & Art August Haute Horlogerie September Best of the Best October Bespoke November Smart Leisure & Time December Ultimate Gift Guide
2 , 5 0 0copies via 12 leading banks in Singapore.
VIP clients and Private and Priority banking clients are subscribed to Robb Report Singapore on an annual basis and
receive their copies directly from their trusted bank.
1 , 5 5 0 copies via first-class and business-class lounges
at Changi Airport.
5 0 0 copies via golf clubs in Singapore.
5,0 0 0 copies via newsstands and bookshops
in Singapore.
1 ,6 0 0copies via selected five-star hotels and private clubs
in Singapore.
3, 5 0 0copies via editorial subscriptions,
including premium condominiums and private residences.
35 0 copies via international direct mail.
DISTRIBUTIONP R I N T R U N
15,0 0 0copies
F R E Q U E N C Y1 2
issues per year
M O N T H LY D I S T R I B U T I O NWe do not work blindly,
we know exactly who our readers are and where to reach them.Annual subscription price
S$75
ABN AMRO
Barclays Bank
BNP Paribas
BSI Bank
Citibank
Coutts Bank
DBS Asia Treasures
Deutsche Bank
HSBC Private Bank
JP Morgan
Maybank
OCBC Bank
Societe Generale
Standard Chartered Bank
UBS
VP Bank
Laguna National Golf & Country Club
Sentosa Golf Club Singapore Island Country Club
Clubhouse,Marina at Keppel BayOne0 15 Marina Club
Singapore Polo ClubThe American ClubThe British Club
The China ClubThe Tanglin ClubTower Club
DBS Asia Treasures Lounge
Emirates
Jetquay CIP Terminal
Singapore Airlines
Swiss Airlines
Thai Airways
Amara Sanctuary Resort
Sentosa
Capella Singapore
Crowne Plaza Hotel
Goodwood Park Hotel
Grand Hyatt Singapore
InterContinental
Klapsons Hotel
Mandarin Orchard
Singapore
Marina MandarinSingapore
Marriott Hotel
Movenpick Heritage Hotel
Parkroyal on Pickering
Raffles Singapore
Regent Singapore
Resort Sentosa
Shangri-La Hotel
Sheraton Towers
The Ritz-Carlton, MilleniaSingapore
The Singapore Resort &
Spa Sentosa
The St Regis Singapore
Unlisted Collection
Wangz Hotel
W Singapore Sentosa Cove
Banks Private Residences
Golf Clubs
Private Clubs
Airline & Airport Lounges
Hotels
Singapore Air Charter White Sails Yacht Charter
Audi
BMW
Chrysler
Ferrari
Jaguar
Lamborghini
Land Rover
Lexus
Maserati
Mercedes-Benz
Peugeot
Porsche
Rolls-Royce
Volkswagen
Individual Subscriptions | Newsstands | Airport | Bookshops | Supermarkets
Mount Elizabeth Hospital Raffles Hospital Raffles Medical Clinics
Faber-Castell
Clients
Private Yacht and Aircraft Companies
Medical
Automotive Showrooms
Far East Plaza Residences
Hilltops
Martin No. 38
Orchard Parksuites
Orchard Scotts
Reflections at Keppel Bay
Regency House
Riverside Village Residences
The Forest by Wangz
The Lincoln Modern
The Marq on Paterson Hill
The Orchard Residences
The Ritz-Carlton Residences
Thr3e Thre3 Robin
Treetops Executive Residences
Village Residence Clarke Quay
Village Residence Hougang
Village Residence West Coast
Catalunya
Caveau Wines & Bar
ilLido
Les Amis Group
Mercedes-Benz Limousines
Peach Garden
PS Gourmet
Quaich Bar
Restaurant Andre
MISCELLANEOUS
H I G H - N E T- WO R T H S U B S C R I B E R SRobb Report subscribers are well-educated, ultra-affluent leaders.
The typical Robb Report readers are*:Male . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83% Female . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17%Average Age . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 to 44 25 to 34 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20% 35 to 44 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .47%45 to 54 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24%
O CC U PAT I O NTop Management (eg. CEO, GM, MD) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48% Professional (eg. Doctor, Lawyer) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43%Company Owner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9%
M O N T H LY H O U S E H O L D I N CO M E$101,000 to $250,000 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35%$51,000 to $100,000 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32%
N E T WO R T H E XC LU D I N G P R I M A RY R E S I D E N C E$2 million to $5 million . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28%$5 million to $10 million . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16%
C A R OW N E R S H I P (BMW, Ferrari, Lamborghini, Mercedes-Benz, Porsche)
Yes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85%
P R O P E R T Y O W N E R S H I PCondominium . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69%Landed Property . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23%
*Source: Tabulated by the Agility Research and Strategy Pte Ltd, September 2014
For many premium and luxury advertisers looking to market their products and services to their target
audience, Robb Report Singapore is one of the most trusted and effective marketing tools.
A DEDICATED, INVOLVED READERSHIP
DEMOGRAPHICS
Which of the following topics interest you the most?Watches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .73%Travel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69%Real Estate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62%Cars . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58%Fashion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46%Jewellery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31%
How often do you go on holiday?1-2 times a year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .43%3-4 times a year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .36%
How often do you dine at fine-dining restaurants?Once a week . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .42%
How often do you read Robb Report Singapore?Every issue – 12 times a year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32%6-11 times a year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24%< 6 times a year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .28%
Approximately what percentage of an issue do you read or look through?About 50% of an issue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33%About 75% of an issue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48%The whole issue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19%
Why do you want to read Robb Report Singapore? To find out about the latest products/services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23%To buy the featured products/services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 96%
Have you purchased a product or service that has been advertised in Robb Report Singapore?Yes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56%No . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44%
READER PSYCHOGRAPHICS
WITH HOUSEHOLD INCOMES SUBSTANTIALLY ABOVE
AVERAGE, ROBB REPORT READERS REPRESENT AN INCOMPARABLE
CONCENTRATION OF BUYING POWER THAT TRANSLATES INTO A CORRESPONDING
VOLUME OF SPENDING IN ALL LUXURY CATEGORIES, FROM PRIVATE AVIATION
TO SUMPTUOUS RESIDENCES, FROM EXOTIC TRAVEL TO SUPERCARS, HOME THEATRES, AND THE WORLD’S MOST EXQUISITE FASHIONS, DECOR,
JEWELLERY AND COLLECTIBLES.
RATES 2016
S I N G L E PAG E SSingle page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$5,500Premium position page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$7,700Contents, Editor’s Letter, Masthead
Single page in 1st Third . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6,000
IBC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7,600
OBC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$14,800
ALL RATES ARE IN SINGAPORE DOLLARS AND EXCLUDE 7% GST.
S P R E A D SIFCs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$14,8001st Spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $12,5002nd Spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $11,9003rd Spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $10,900
Spread between special positions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $10,800Spread in the 1st Third . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$10,400Spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9,200
ADVERTISERS CONTACTSFOR ENQUIRIES ABOUT ROBB REPORT SINGAPORE,
PLEASE CONTACT:
Editorial
SHAMILEE VELLU Editor-in-Сhief
Telephone: +65 6225 4045, E-mail: s.vellu@imv.com.sg
Ad Sales
RINA MALAKAR Commercial Director IMV
Telephone: +65 6225 1236, E-mail: r.malakar@imv.com.sg
PERLYN LEONGDirector Regional Sales IMV
Telephone: +65 6225 1236, E-mail: p.leong@imv.com.sg
GLYNIS WONGAssociate Director of Sales
Telephone: +65 6225 1236, E-mail: g.wong@imv.com.sg
Fax: +65 6225 0107
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