mba595 stephaniehirnfinal

Ford Motor Company

MBA 595: Effective Personal CommunicationsDr. Kershaw

Stephanie HirnMarch 6, 2013

Reputation and Brand

1. Harris-Interactive #25

2. Brand Index #6

3. InterBrand #45

Social Media

1.Twitter

2.Facebook

3.YouTube

Financial Analysis

Year 2012 2011 2010

Engineering/ Research & Design

5.5 5.3 5.0

Advertising 4.0 4.1 3.9

Social Responsibility, Sustainability, and the Environment

1. Impact on Dearborn, MI

2. “100 Best Citizens” #71

3. Maclean’s Sustainalytics list of the 50 Most Socially Responsible Corporations

4. Newsweek’s Green Rankings #50

Media Coverage

Innovation

Profit Growth

Job Creation

Community Involvement

Ford vs. General Motors

Ford

• Innovation

• Profit Growth

• Job Creation

• Community Involvement

GM

• Bankruptcy Filings

• Employees Struggling

• Job Cuts

Rankings

Ford General Motors

Green Rankings #50 #99

Harris-Interactive #25 #44

Customer Loyalty #39 #68

Policy Changes

Ford Motor Company Fund & Community Services A. LobbyingB. Government Relations

Corporate Communication

Employee Social MediaA. Show Importance B. Help improve organizationC. Show they have nothing to hideD. Positive effect on reputation

Questions??