mau vegas 2016 — dynamic ads: an inside look at the impact of programmatic creative on user...

An Inside Look at the Impact of ProgrammaticCreative on User Acquisition

DYNAMIC ADS Dennis Mink – VP Marketing

Liftoff is a performance-based app marketing & re-engagement platform• CPA-optimized UA and retargeting• Focus on post-install conversions• Machine learning platform• 100% programmatic• Pay on CPA, not CPI

Top performing ad Starting creative

240% lift in install-to-purchase rate!

Top performing ad

240% lift in install-to-purchase rate!

Why?

Top performing ad

PERSONALIZATION

We all love great creative, but… producing high performing ad

creative is painful

Requires a big investment of time

Many ad formats to design

Designers often have competing priorities

A/B testing requires even more work and time

The entire process is MANUAL

Plus….

One size doesn’t fit all

We need a better, more scalable approach to producing high performing mobile ad creative

DYNAMIC ADSHighly personalized ads dynamically assembled

in real-time using personal and device data

Device is determined:iPhoneLocation is determined:New YorkIncome is determined70-100K

Example: Travel App • Device type• Location• Demographics• App library

Dynamic Ads increase post-install conversion rates by an average

150%-400%

Ads perform exceptionally well across all app categories

Amazon

Ibotta

Dynamic Ads: An Inside Look at the Impact

of Programmatic Creative on User Acquisition

Want to learn more?Come talk to us in person today

www.liftoff.io