masso group profile 2012

PROFILEMASSO GROUP 2012 info@massogroup.com www.MASSOGROUP.com

Getting to know us.

Who is Masso?The one-stop shop Agency for your Branding & Communication needs.

CREATIVE ADS

DIGITAL

ACTIVATION

INTEGRATEDBRANDING

EVENT

SURVEY

IDENTITY

PUBLIC RELATIONS

STRATEGY

Our NameOur name stands for what we can provide to our Clients - MARKETING SOLUTIONS

Official staff of 60, plus freelancers/consultants, strategic suppliers and partners & network of top Asia/International experts. Nationwide coverage with Head office in HCMC, Rep. office in Hanoi and Representatives in provinces and Indochina market.

Our Reach

Your branding partner to all stakeholders.We provide premium full branding package - from research, strategy formulation to integrated marketing communication campaign or even a single communication activity execution for your company’s stakeholders: employees, investors, customers and community.

YOURCORPORATE

BRAND

Customers

Employee

StakeholdersShareholders

PRODUCT BRANDING

INVE

STO

RS R

ELAT

ION IN

TERNA

L BRAND

ING

CORPORATE BRANDING

Understanding your brand, your market &your consumer is what we do best.It requires a more effective approach to understand an emerging market like Vietnam. Therefore, Masso has a center that does tailor made research with modern approach for compelling consumer insight and competition landscape, then translate them into a strong and integrated branding strategy that drives all communication activities.

Communication channels are ever-changing. That’s why we have experts in each specific channel - all working together to deliver Impactful integrated campaigns.

It’s about clear and consistent communication activities that are tailored for the brand. Our experts specializes in each consumer touch point - TV, print, public relations, on-ground events & activation, radio and digital - to create engaging brand & consumer interaction.

INTEGRATED CHANNELS

INTEGRATED SERVICES

Search Engine(SEO/PPC)

Display(Rich Media)

MobileSocial Media

Survey &Strategy

Consulting

IR

EventActivation

FieldMarketing

Digital

Brand audit &Efficiency

measurement

Email

Data(CRM)

VoiceINTEGRATEDBRANDING

Our strategic process: LIP ModelEffective branding should be consistent from start to finish. At MASSO, we start with the brand Leader commitment to formulate a clear Identity strategy and translates it into the target stakeholder’s Perception to get them to engage with the brand. This brand building journey is what we call the LIP model.

Audit

Execution

Stra

tegy

BRAND EQUITY

Leadership

Perception& Participation

Identitystrategy

World Guinness Record of the largest finger painting for DLV 2005

International Award from P&G International, 2007

Regional best practice CSR project for P&G, 2008

AWARDS & RECOGNITION

Our strategic tool for branding - LIP Model is published by VnEconomy and used as lecturing model at Seatle University for MBA programs

STRATEGIC TOOL CREATIVE BREAKTHROUGHS

Welcome Event for Korean President/Korean movie star 2004

Beeline launching, PR and activation campaigns, 2009

P&G -15th year anniversary, 2010

Sab Miller: Calisto/Zorok PR campaign 2008-2010

Holcim “Cung Xay To Am” campaign 2011

O’Star Farm & Reality Show 2011

Our creativity and solutions are highlyrecognized by our stakeholders. Creative breakthroughs and campaigns recognized by consumers, clients and public.

Our capabilities:Our team of experts can help you right from the beginning from research, planning and development of unique &effective communication activities in a specific channel until execution. We offer our full-service package or even a single service solution.

CONSULTANCY

CONSULTING SURVEY & RESEARCH

IR VIETNAM SRI VIETNAM

COMMUNICATIONSERVICE

COMMUNICATION MARKETING

iPR EMERALD

FMCGP&GColgateNestleCoca ColaDutch LadyBATPulppyBig CVinamilkOrion OstarBeautyNiveaShiseidoSisleyOlayEnatPynocareGlow

AlcoholRemy MartinSab MillerHeinekenHigh-techSonyMicrosoftSamsungS-foneMotorolaBeelineVehicles &PartsToyotaMitsubishi

RohtoEpson

BridgestoneToyota

OlympusBirdy

MitsubishiBrand

strategyprojects

VNPTMB BankAsia VinaAgribankPVFCCo

Thang Long

Bank - FinanceHSBC

AIAMB bank

Thang Long Sec.Sacombank

AgribankConstruction/

Real estateNippon Paint

HolcimKington,

Him LamWith Japanese

agenciesHitachiSuzuki

For twelve years, we’ve helped our clientsbuild their brands & their business. We have an extensive experience in various categories.

The GroupKey Management MembersMasso GroupNguyen Trung Thang: ChairmanMasso ConsulitngTom Vu: DirectorMasso CommunicationsNguyen Ngoc Tuy Hang: Business DirectorMasso MarketingTran Van Phuoc Nguyen: Executive Director

Masso Group’s membersMasso ConsultingMasso CommunicationsMasso MarketingMasso iPREmerald Digital MarketingIR Vietnam – Investor relationsSRI Vietnam - CSR Consulting

Emerald digital marketingNguyen Khoa Hong Thanh: Managing DirectorSRI-VietnamDenies Thi: CSR DirectorMasso iPRNguyen Viet Vu: Managing Director

Thank You!

www.MASSOGROUP.com