marketing technologyb92043/homework... · emotions y•1pp ha head up, mouth open, green eyes,...

Marketing Technology

iDOGBy DreamWeaver

Image of our iDOG

Growth

TeenagerDependmischievous

Youngster2 weeksNot walk good

Newborn48 hoursGive it a name

AdultDependWell-behaved

Senses• 1.Sense of hearing

3D-microphone

sound checker system

• 2.Sense of touchbig/small power touch

have different reaction

• 3.Sense of sightdistance sensor

digital camera

Emotions• 1 Happy

Head up, mouth open, green eyes, shake tail

• 2 AngryHead forward, mouth open, red eyes, raise tail

• 3 CuriousHead slanting, mouth close, green eyes glittered, hang down tail

• 4 FearHead forward, mouth close, green-red eyes, want to leave

• 5 BoringHead slanting, mouth close, purple-eyes, hang down tail, walking around

• 6 Intimacy this emotion is hidden behind, and you can figure it out just by its interactions to you

Actions• 1 Walk

• 2 Play ball

• 3 Play bone

• 4 Scratch itself

• 5 Dance

• 6 Act like a spoiled child

• 7 Yawn

• 8 Sing

• 9 Take picture

• 10 Recognize people

Receiving System

• 1 The event system

• 2 The Sound system

• 3 The vision system

• 4 The motion system

Mother Board• 1 The central control system

All action decided here• 2 The location and navigation system

GPS locates the position through satellite by longitude and latitude

• 3 The random action generatorThis device will random output some order to trigger

events in safe range.

• 4 The motion control system

Other devices• 1 Media player

• 2 Camera

• 3 Internetwireless/wire connect

• 4 Command inputVoice inputTouch-screen

Practical Functions

• 1 Recharge itself

• 2 Secure

• 3 Water-proof

• 4 Health care

Services

• 1 Internet calling and reporting service.

• 2 Phone calling service.

• 3 Fax service

• 4 E-mail service

• 5 Authorized retail store repair service

Product variety• 1 Internet installed

• 2 Have a memory card and processor to simulate people emotions.

• 3 Have a media player center to play music files.

• 4 Have a guide book full with simple diagrams to make people easy to get used to it.

• 5 GPS system installed.

• 6 Have a remote control to switch it’s mode to shut down/sleep/turn on.

Extended• 1 The colors of the robot dog can change • 2 Customers can buy fur to cover the body • 3 Customers can buy additional chip that can

simulate animal’s voice.• 4 For elder people, we will enhance the dog’s

equipment on health care • 5 For adults, we focus the point on security • 6 For teenagers and children, we target it as a

fashionable pet

Market Strategy• 1 Set direct and authorized retail stores to exhibit our

dogs • 2 Advertisement• 3 Service • 4 Set different price of the dog, we also can have a

special offer to establish a unique dog that fits every single customer.

• 5 We have a huge on-line data-base to upgrade and monitor customer’s dog

• 6 Guarantee for one years.

Thank You