marketing on a budget feb 2013

@amyoutloud

Marketing on a Budget

amy@amysmytheharris.comAmyoutloud.com

Trends

• Rental Market• Boomerrangs• Foreign Investors• Mommy Bloggers

What is your Brand?

Re-Brand YOU

It’s Time to Update

• Consumer/Centric• Power of the domain name• Shift into Social Media mentality• What is your niche/passion?

Implement the BRAND

Re-Brand #1

New Photos

Photos

Get NEW Photos

Photos NOW

Get NEW Photos

Re-Brand #2

• Get a new logo• 99designs.com or

Freelogoservices.com or Logomojo.com

Re-Brand #3

• Use a company to develop your look– Creativethunderdesigns.com or

fiverr.com– Ryanzundell@gmail.com

Re-Brand #4

• Research your Brand Name –namechk.com

• Buy a domain for your blog

Target Market?

Marketing Plan

Marketing Yourself

• What you are doing now to market or prospect for biz?

• What are costs?• Where are your leads coming from?

Old School Marketing Yourself

• Shopping Carts• Billboards• Flyers• Chamber of Commerce/Networking • Church bulletins• Newspapers

Go New SchoolMarket THEM!

Hybrid Site• Jay Thompson's site• Dale Chumbley's Blog• Ines Hegedus-Garcia

Facebook Profile

Facebook BizAreweconnected.com

Twitter

Twitter to Prospect

• Hootsuite.com• Socialoomph.com• Socialmadesimple.com• Socialmention.com• Klout

Youtube

Videos to Market YOU• Video for blogging• Video email

– eyejot.com–Iwowwe.com–Bombbomb.com

• Skype or Facetime or Google Hangout

• Video biz card

+ More Ideas• Yelp • Foursquare• Pinterest• Instagram• Happygrasshopper.com

Marketing for Listings

Listings Presentations• Keynote• Issuu.com• Slideshark• Animoto• Youtube• Prezi

Marketing your Listing

• Youtube video of home• Virtual tour • Single property sites-

homefinder.com• Zillow• Realtor.com

Marketing your Listing

• Twitter• Postlets.com• Facebook.com/marketplace• Blog• Qwiki• Foursquare

Videos to Market Listings

• Animoto• Tourwrist• Pixeet360• Qik or Ustream• Wellcomemat

Track it

Google Alerts

Google Anayltics

Webseo.com

Socialmention.com

Q&A Time

facebook.com/amysmytheharrisfacebook.com/amysmytheharris

Slideshare.net/amysharrisSlideshare.net/amysharris

Tinyurl.com/amyhdhatTinyurl.com/amyhdhat