marketing masterclass with anthea moffat - google adwords by alexei kouleshov

Your Easy Web Solutions

5 Steps To Successful Lead Generation Using Google Adwords

Alexei Kouleshov

Who I Am

• Internet Marketing Strategist• Google Adwords Certified Partner• Author

Achievements

• Our Internet Secrets – 7 Figure Business • Shortcuts Software – New Business Avenues• Luggage Direct – Doubled and Sold• Best Client in Last 12 Month Made $1.1M• Trade Businesses – Changing Models

What is Google Adwords?

Network Types

• Search Network• Display Network• Banner Ads• YouTube Video

• Product Listing Ads (PLA)

Where To Start?

Step 1: Set Goals

• Number of enquiries• Number of sales

• Can visitors follow your website flow?• Content relevant?

Step 1: Set Goals

• Number of enquiries• Number of sales

• Can visitors follow your website flow?• Content relevant?

Step 2: Identify Audience

• Who is your customer?• Location• Age• Gender• Interests• Time active• Device preference

Step 3: Attractive Offer

• Headline• Description• Call To Action• Urgency• Credibility• Value

Tip: Setup individual landing pages to test each offer

Step 4: Allocate Budget

• Cost per customer?• Customer continuity• Cost per lead?• Set realistic expectations

Marketing budgets should be between 5-10%

Step 5: Measure and Fine-tune

• Ad copy• Banner design• Call to action• Landing page – A/B Split Testing• Headlines• Copy• Images vs Video• Colours

Content Split Testing

• Testimonials• Features vs Benefits• Supporting images• Urgency• Price

Split Testing Tools

• Website• Google Analytics Experiments• Wordpress Plugins (eg. Landing Pages,

Neilo AB Testing)• Unbounce• Instapages

• Ads• Set to rotate evenly

Questions?