market smith services capabilities dec2010

Capabilities Summary

December 2010

MarketSMITH Services Introduction

• Flexible contract marketing and business development service provider

• Primary Focus: Pharmaceutical, Bitotech & Life Sciences

• Chauncey Smith, Founder, has 20+ years of brand marketing, sales and business development experience

MarketSMITH Services Value Proposition

• Cost effective marketing expertise that enables our clients to accelerate top line sales, profitability or brand differentiation

Market Evolution

•Changing legal and regulatory landscapes are influencing promotion and advertising

•Smaller sales and marketing teams are supporting fewer brands/products

•New product introductions tend to have smaller budgets than previous years

•Creates a challenging environment for many management teams

Market Response

• Many organizations crave operational productivity for any marketing investment

• MarketSMITH Services provides a creative way for companies to balance the need for specialized or general resources

Early Stage Marketing Constraints

• Marketing research budgets are strained or inadequate

• Organizations can lack depth of marketing expertise to manage mix

• Marketing investment tends to be seen as an extravagance by some management teams

Leadership - Dilemma

• How do you successfully encourage the marketing function to do what it does best?

• Operational Excellence?• Brand Development?• Innovation?

MarketSMITH Services

• Strategic Marketing 

• Clinical Communication 

• Business Development 

• Sales Strategy

• Patient Education

• Interim Management

MarketSMITH Services Advantage• Insight Driven Strategies & Programs

o Private Equity and Exit Partnerso Reimbursemento Regulatoryo Clinical

Brand Strategy Services• Brand Positioning

• Market Analysis

• Claim Research

• Clinical Communication

• Advocacy Programs

• Publication Planning

Brand Management Services

• Multimedia Presentations

• Interim Management

• Sales Training

• Clinical Communication

• Annual Plan Development

• P & L Management

New Business Development

• Selective engagements, based on opportunity

• Flexible engagement options

• Sales strategy development and integration

• Peer to Peer and Advocacy Marketing Programs

Innovation Services

• Market Analysis

• Commercialization Plans

• Product Forecasting

• Claim Development

• Marketing Research

• New Product Development

• Cost effective

• Value based unique selling proposition

• Broad functional marketing expertise

• Smart and flexible resourcing alternative

BENEFITS: