mapping a unified experience across multiple devices

Mapping a Unified Experience Across Multiple Devices

Erin Jo Richey @erinjo

Code Name: The Egg Matrix

Different devices. Different situations. Different usage patterns.But we still need one unified experience.

TelevisionsCarsKiosksATMsTable SurfacesDisplaysRefrigeratorsMirrorsEtc

6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 120

1

2

3

4

5

6

7

8

9iPad

phone

computer

time of day

Percentage of shares by platform over the course of the day

via Comscore and the Wall Street Journal

2% views

<1% views

97% views

Habits of online newspaper readers, by device and time of day.

Let’s consider marketing strategies.

Marketing and user experience design are both customer facing

activities.

multi

chan

nel m

arke

ting

cross

chan

nel m

arke

ting

Marketing communications can set the tone for the overall experience.

A continuous system, until it breaks.

Information architecture provides the structure for underlying design experience.

top down information architecture

bottom up information architecture

push marketing

pull marketing

http://www.flickr.com/photos/gregoryjordan/5054436651/

content

task

message

context

message

locationphone

computer

tablet

http://www.flickr.com/photos/mtbrehm/5051864819/

Portland

Build bridges.Create unity.

Environmental Design

http://www.flickr.com/photos/taivasalla/2347465536/

“Environmental Design is a human-centered disciple that is focused on the design of a user’s total experience. We span the creative environment between spatial, object, and emotional communication.”

David Mocarski, Chair, Environmental Design,

Art Center College of Design

Architecture is the design of the shell or the structure.

Interior design is the design of everything inside.

Landscape architecture is the design of everything on the outside.

When you consider each of these…

Environmental design is how they all fit

together.

user

DIGITAL ENVIRONMENT

….because spider webs make for messy deliverables.

The Egg Matrix

http://bit.ly/kCTBLzOmnigraffle or PDF

External Forces

Internal Forces

The Design Your Company Creates

You Can Influence Some of This

You Can Influence Some of This

You Can Control This

determine your content node first

choose a touch point to start with

expand and rework based on your own needs

Content Item

A unique content item

Task

Tasks or activities associated with the content

Frequency

How frequently are these tasks performed?

Urgency

How urgently is the information needed or how urgently do the tasks get completed?

Privacy

Is this content intended for one person, multiple people at different times, multiple people at once?

Intimacy

Does the user have a close relationship with the content? Feelings of attachment or connectedness?

Message, Tracking, Measurement

Environment

What external presences, people, cultural attributes, gender roles, or societal norms may play a role?

Location

What location(s) could the user be in while accessing the content or interacting with a touch point?

Context

Is it chaotic, calm, quiet, loud, harsh lighting, etc?

Locomotion

How active or passive is the user in this environment?

Motivations

What motivates the user toward this content?

Needs

Why does the user need, require, or have to have this?

Desires

What wants, desires, or nice to haves does the user have?

Knowledge

What knowledge, ideas, or belief systems might the user bring to the situation?

http://bit.ly/kCTBLzWorksheet

@erinjoerin@flatfrogdesign.com

Contact

Thanks!