mandela cooperative ussf 2010
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Linking Rural Farmers with
Urban Markets
Co-Ops, Food, and
Community Controlled Development
2010 U.S. Social Forum
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Introduction Quinton Sankofa
Programs Coordinator
James BerkWorker-Owner
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Overview of Presentation Historical Context
West Oakland today
Our Alternative Mandela Foods Co-Op Healthy Neighborhood Store Alliance
Challenges and Successes
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West Oakland Original peoples- Ohlone
Spanish invasion (17th century) Lus Mara Peralta given Rancho
San Antonio (1820)
44,000 acres (The East Bay)! Horace Carpentier- Oaklands
First Mayor 1852
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West Oakland Last stop on trans-
continental railroad(1869)
Rapid growth Diversity
Brotherhood of theSleeping CarPorters*
World War II Ship Building Canning Jobs African Americans A. Phillip Randolph (1889-1979)
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1940s: Auto-dependent society Destruction of black
communities*/ thebuilding of White Suburbs Red lining Housing discrimination Eminent Domain
Rise of the Black Panthers
Post WWII
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Power to the People
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West Oakland Today 25,000 residents
71% of households earnless than $30k Compared to 28% in
Alameda County as awhole
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West Oakland Today 39% of households
with no car
48 corner stores
1 grocery store (Mandela Foods)
Health Disparities Asthma Hypertension Diabetes (3X higher
than Alameda County
rate)
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West Oakland Today Existing retail options are
low quality/high priced
Gentrification and statusquo redevelopmentthreaten small business
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Our Alternative Community Controlled Development
What do we mean by that? resident input + cooperation from the private and public sectors =
success
Ideas emerge from the bottom up. (Local business, Farmers Market,Corner Store, Grocery store, Open Space)
We seek input from the community on Needs and Solutions
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MMP At a glanceNon-Profit
Small Business incubator
MFC, Alternative Produce Distribution Network
Community Leadership incubator West Oakland Youth Standing Empowered (WYSE)
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Alternative Produce Distribution
Local Farmers
Mandela MarketPlace Warehouse
Corner StoresMandela Foods
Senior MarketBooths
Link rural farmers with urban markets
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Mandela Foods Cooperative
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Mandela Foods is a for profit, worker-owned cooperative *With community ownership
Mandela Foods Cooperative
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Grocery store & Nutrition Education Center*Mandela Foods Cooperative
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Mandela Cooperative Model Business ownership opportunity for those who would not
otherwise have access to business ownership
Supports small farmers Component of systemic plan to address food security, and
the root causes of community disparities
Healthy Neighborhood Store Alliance
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Mission
To bring fresh, affordableproduce to a community that has
little access to healthy food, as
well as provide education on food
preparation and how food affects
our health.
VisionA healthier West Oakland where
good food is always available.
[insert team photo]
HNSA
We sell locally grown produce to
corner stores in West Oakland.
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Challenges2,500 sq ft space
99 cents only 10,000
Maintaining values, ethics, and principles
The decision not to sell alcohol
Structural racismCapitalist structure favors big business
No tax incentives
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SuccessesOne Year AnniversarySold over 50,000 lbsof produce
Supports 8 businessowners
Over 100 hours ofnutrition education
2,500 lbs of producedelivered to corner
stores
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Local Farmers
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Mandela MarketPlace
Produce Distribution
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Farm Fresh Produce
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Community events
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Ways to support
Shop at Mandela Foods Tell your friends Donate to Mandela MarketPlace Pay attention to food and economics
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Quinton Sankofa James Berk
Mandela MarketPlace Mandela Foods Cooperative
1364 7th Street 1430 7th Street
Oakland, CA 94607 Oakland, CA 94607
510-433-0993 510-452-1133
510-433-0659 fax 510-433-0659 fax
www.mandelamarketplace.org www.mandelafoods.com
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